A Picture Of A Dead Bird - 1006 Words

The viewer will be analyzing a picture from 60 of the most powerful advertisements. The advertisements shows how the trash that we do not pick up off the ground, animals will munch on and later end up dying from all the trash inside their bodies. The advertisements shows a picture of a dead bird lying in the middle of the road. The bird is shown with trash off the roadways that people throw out when they are going down the road. The bird does not just find trash off the road, it is on the beaches, in bodies of water, it is everywhere. The advertisement that the view will see does not show bold, radiant, bright colors, the trash inside the bird has depressing, bitter, gloomy colors of black, whites and other various colors that are mournful. When the viewer thinks of litter, they do not think of color they should think of sad and depressing dark colors as in grey, black and white. The bird, and the trash inside the bird, is the focal point of this advertisement. Things inside the bi rd may include pop lids, plastic and tubes of some sort. The background behind the focal point is the road to show all the scum along the roadways that the bird has swallowed. This advertisement caught my attention for many reasons, although the first thing that caught my attention was the reason of not thinking about the excesses along roadways and how it would affect wild animals. The viewer should be thinking about was the way trash affects the community. Littering is a crime, although notShow MoreRelatedHow the Media Influences the Public Perception of Science Essay1314 Words   |  6 Pagesscientific issues. Bird flu is a type of flu normally found in birds. Infected birds shed influenza virus in their saliva, nasal secretions, and faeces. Susceptible birds become infected when they have contact with contaminated excretions or with surfaces that are contaminated with excretions or secretions. Although bird flu viruses do not usually infect humans, more than 100 confirmed cases of human infection with bird flu viruses have occurred since 1997. Most cases of bird flu infection in humansRead MoreAnalyzing The Picture From 60 Of The Most Powerful Advertisements891 Words   |  4 PagesI will be analyzing the picture from 60 of the most powerful advertisements. The ad shows how the trash that we don’t pick up off the ground animals with eat it and later end up dying from all the trash inside their bodies. The ad shows a picture of a dead bird laying in the middle of the road. The bird is shown with trash off the roadways that people throw out when they are going down the road and the bird does not just find trash off the road it is everywhere. The advertisement that I am usingRead MoreAlfred Hitchcock s Motion Picture Psycho872 Words   |  4 PagesAlfred Hitchcock’s motion picture Psycho, released in 1960, contains peculiar placement of predatory birds and other fowls with corresponding lines regarding birds from Norman Bates, the primary antagonist. Throughout the movie, various references concerning birds are can be drawn through the use of bird’s eye view camera angle, location names, and character names. As the movie begins, the first camera angle used is bird’s eye view. Viewers venture, bird-like, into Marion Crane’s apartment complexRead MorePsycho, By Alfred Hitchcock1557 Words   |  7 Pagesreached. I know we all had hopes for the deceptive to solve the mystery. Well, like Marian he was killed too, or maybe after the long journey together, possibly happy between Marian’s boyfriend and her sister maybe falling for e ach other. Again, another dead end. Whatever expectations we had as an audience those were ignored and twisted by the end of the movie. For the happy ending everyone wanted, well, there There really is only one person smiling at the end of the film and that s Norman Bates. WhichRead MoreThe Picture of Dorian Gray by Oscar Wilde687 Words   |  3 PagesThesis-In The Picture of Dorian Gray by Oscar Wilde, main character, Dorian Gray , in his times of greatest pain chooses to focus only on what is beautiful which leads to his death and shows that beauty obscures reality. Dorian Grays romantic interest, Sibyl kills herself after an altercation with Dorian; he looks at the nature around him to avoid the reality of the suicide that he has caused. Dorian first sees Sibyl when she acts at a rundown and low quality theater. She acts as many charactersRead MoreTrifles by Susan Glaspell1158 Words   |  5 Pagesdiscovery of the dead bird hidden in the pretty red box, this leads back to smaller points such as her sewing and the bird cage. â€Å" Here’s some red. I expect this has got sewing things in it. (Brings out a fancy box.) What a pretty box. Looks like something somebody would give you. Maybe her scissors are in here. (Opens box. Suddenly puts her hand to her nose.) Why—(Mrs. Peters bends nearer, then turns her face away.) There’s something wrapped up in this piece of silk.† â€Å"It’s the bird† †Ã‚  (Glaspell,Read MoreTrifles by Susan Glaspell Essay569 Words   |  3 Pagescare of (1618). At the same time, the women see a very different picture when they discovered a birdcage. As Mrs. Peters examines the birdcage she notices that the door is broken and mentions, â€Å"looks as if someone must have been rough with it† (1622). Neither woman knows if Minnie had a bird and Mrs. Hale contemplates the idea of the cat killing it. â€Å" No, she didn’t have a cat†¦Ã¢â‚¬  Mrs. Peters replied. They later discover a dead bird wrapped in a piece of silk. Mrs. Peters exclaims, â€Å" Somebody---wrung---its---neck†Read MoreSymbolism, Imagery and Theme in Extremely Loud and Incredibly Close2041 Words   |  5 Pageselements. The novel proves these literary elements through symbolism, imagery, and theme. Examples of these literary elements include symbolism shown through the key, which represents the hope that Oskar will reconnect with his dead father; imagery utilized through pictures such as the ones Oskar collected in his folder of Stuff That Happened to Me; theme represented through journey and loss as it is Oskar’s quest to find the lock that fits his fathers key and cope with his fathers death. These literaryRead MoreSummary Of Birds, Shadows, And Dialogues1571 Words   |  7 PagesJi Hyun Park Film 106A Fall 2014 Jessica Fowler November 26th 2014 Birds, Shadows, and Dialogues: Mise-en-scene and Sound in Psycho Alfred Hitchcock, the director of the film Psycho (1960), is known as the master of suspense. He is famous for emphasizing visual elements in his films to construct the atmosphere of tension. In addition, he utilized various editing techniques in order to portray and convey specific purpose of each scene. Using techniques such as continuity editing and varying shotRead MoreSymbolism In Susan Glaspells A Jury Of Her Peers827 Words   |  4 Pagesoppression imposed on women of this period. One significant symbol is that of the bird and the bird-cage. When the two women come across the empty, broken bird-cage, they ponder the reason for the broken door and the fate of the canary who occupied it. Later they discover the dead bird wrapped in silk with its neck broken, presumably by the hands of Mr. Wright. The bird symbolizes Minnie Foster, the young choir girl. The dead bird symbolizes Minnie after marriage, when she loses her spirit, and the cage

Dream Analysis Personal Narrative - 973 Words

â€Å"Such are the familiar dreams of falling from a height, of teeth falling out, of flying and of embarrassment of being naked† (Freud 69). These dreams that we experience, are believed to be representations of our desires or fears, according to Freudian ideology. Sigmund Freud also believed that there existed a structural model for our personalities that consisted of the id, ego, and superego. He held the idea that the id was an instinctual drive that relied upon the pleasure principle. Conversely, however outrageous the desire was, it was repressed by the superego. This superego functioned as a censor, which assisted us in undertaking socially acceptable behaviors, by repressing urges from the id. The ego acted upon the reality principle†¦show more content†¦In the end of my dream I ended up failing the test due to my unpreparedness. The test being failed was a symbol of how I was going to fail college and life if I did not have a plan. I realized that the clock w as ticking and that I needed a goal, which would be my major. The plan I needed was to figure out which classes to take to reach my program that I wanted to get into. I realized I had to select a major quickly and move forward if I wanted to do well in life. Anxiety dreams also may uncover what people truly desire. My classmate, Gracia, experienced a dream in which her loved ones died. Her dream set out in what seemed to be a zombie apocalypse. During the zombie apocalypse, Gracia was upstairs in her room, when she suddenly heard what sounded to be a break in. In response, she rushed to her mother’s room to find her mother lying lifeless on the floor. Fearful that her younger brother may have been be facing the same danger, she hurried to locate him. As soon as Gracia finds him, she sees how he had been preparing for the zombie apocalypse with his bows and other weapons. Longing to protect her younger brother, she tried to convince him to stay with her, but he wandered off to battle the zombies. Although Gracia attempted to defend her little brother, he ended up being slaughtered right in front of her. This sparked an extreme sadness in her, which made fleeing quite difficult. While escaping, she glances back to see her house set ablaze. â€Å"†¦theShow MoreRelatedCritical Analysis Of Richard Cory820 Words   |  4 PagesThe poem â€Å"Richard Cory† is Robinson’s famous poem about a man named Richard Cory who was outwardly wealthy and admirable to many. The poem adopts an overly narrative style. Through this style, the poet is able to detail of the life and timesof Robinson Cory as a loner of the upper social class in America. It is a tale of internal conflict and dissatisfaction experienced by a man who everybody admired. The personadescribes him using finest terms such as ‘gentleman’ to denote of how people of the lowerRead MoreMax Weber And The False Consciousness Of Karl Marx1232 Words   |  5 Pageshyper-rationalism where everyone from business owners to members of the bureaucracy made their decisions in increasingly rational yet myopic ways. They decision making became increasingly precise and qualitative, relied on long term cost benefit analysis, and lost sight of the original intent of the businesses and government and bureaucracy. The hyper-rationalization of the world prompted the shift from Mercantilism to Capitalism. The transition from Mercantilism to Capitalism facilitated the creationRead MoreAfrican American History Essay1137 Words   |  5 PagesHawthorne HIS 14 FALL 2012 Essay Assignment Due: November 29, 2012 An analysis of the book Harriet Jacobs autobiography Incidents in the Life of a Slave Girl reveals, in my opinion, that it is an accurate representation of the antebellum South under a slave system based on other published works such as Soujourner Truth, Address to the Womens’ Right’s Convention Akron, Ohio 1851 and Benjamin Drew, Narratives of Escaped Slaves 1855. The accounts described by Harriet Jacobs are consistentRead MoreBiography of Sylvia Plath1452 Words   |  6 PagesCritical Analysis Sylvia Plath, a great American author, focuses mostly on actual experiences. Plath’s poetry displays feelings and emotions. Plath had the ability to transform everyday happenings into poems or diary entries. Plath had a passion for poetry and her work was valued. She was inspired by novelists and her own skills. Her poetry was also very important to readers and critics. Sylvia Plath’s work shows change throughout her lifetime, relates to feelings and emotions, and focuses on dayRead MoreJacobs Douglass: An Insight Into The Experience of The American Slave1019 Words   |  5 PagesThe slave narratives of the ante-bellum time period have come across numerous types of themes. Much of the work concentrates on the underlining ideas beneath the stories. In the narratives, fugitives and ex-slaves appealed to the humanity they shared with their readers during these times, men being lynched and marked all over and women being the subject of grueling rapes. The slave narrative of Frederick Douglas and Harriet Jacobs: Incidents in the Life of a Slave Girl themes come from the existenceRead MoreCharacter Analysis of Cory in The Play Fences by August Wilson1109 Words   |  5 Pagessettle for a workhorse trade guaranteeing a weekly paycheck, the boy resists. The younger Maxson is somehow convinced that the dreams of his black generation need not end in the citys mean alleys with the carting of white mens garbage. The struggle between father and son over conflicting visions of black identity, aspirations and values is the plays narrative fulcrum, and a paradigm of violent divisions that would later tear apart a society. As written, the conflict is also a didacticRead MoreEssay On Post-Traumatic Disorder In The Things They Carried1094 Words   |  5 Pagesthe form of dreams, flashbacks or thoughts, or feelings may exist in some people for longer periods, and could lead to a mental disorder. According to Grohol (n.d), when a person directly witnesses an extremely traumatic, tragic, or terrifying event, the memories or feelings associated with such an experience may extended for a protracted period, more than considered normal, resulting in a mental disorder, Posttraumatic Stress Disorder (PTSD), which negatively interferes with the personal, social, andRead MoreA New Style of Narration in The French Lieutenants Woman1442 Words   |  6 Pagesopens each chapter with at least one epigraph, to se t the tone for the chapter that follows.   As Katherine Tarbox justifies, â€Å"much of the narrator’s energy is spent in explaining and accounting-for; he offers an extravaganza of facts, historical analysis and cultural exegesis† (Tarbox 98).   Tarbox elaborates the idea that, by explaining historical facts, Fowles is able to submerge himself into the Victorian era.   As the narrator says himself,  Ã¢â‚¬Å"I have pretended to slip back into 1867; but of courseRead MoreThe Narrative Paradigm And Family Systems Theory1333 Words   |  6 PagesThe concept of home ownership is an idea that most individuals would like to achieve at some point in his or her life; however, this dream is not a reality for some families. According to Davey (2004), â€Å"it has been estimated that families with children now account for forty percent of the population who become homeless† (p.326). Throughout various articles, it is a common theme that homeless families are one of the fastest growing homeless populations. That being said, what is going on to createRead MoreSherman Alexie s A Native American859 Words   |  4 Pagesskillfully narrates Victor and Thomas’s journey to recover Victor father’s ashes from Phoenix, Arizona, reflecting on the many challenges and difficulties from Native Americans inside the reservations. Alexie begins the story describing Victor’s personal and financial troubles. He immediately sets the conditions to lead the reader into the story’s plot, and at the same time creates a parallel about social and economical problems inside the reservation. By commenting â€Å"Who does have money on a reservation

MIllers tale Essay Example For Students

MIllers tale Essay Courtly Love in Chaucer and Marie de France In his The Millers Tale Chaucer presents a side of the courtly love tradition never seen before. His characters are average middle class workers rather than elite nobility. There is an interesting comparison between the Millers characters and those in two of Marie de Frances lais that share very close plot lines. Instead of being idealized Chaucers characters are gritty. Instead of being involved in courtly love there is some evidence that the relationship between Alison and Nicholas is one of lust. Chaucers use of the lower class makes the absurdity of what they are doing stand out. In the lais of Marie de France, Guigemare and Yonec, are built on the same archetype which is the same as Chaucers Millers tale uses. Maries lais can give provide a set of ground rules for this archetype. The two lais share several similar elements. They both contain the same three central characters, who possesses fundamental similarities, the same beginning plot line and several of the same themes. The first character shared by the two lais is the storys villain, the aged husband. He is a powerful lord who is much older than his wife. Because he is conscious of this fact, he worries constantly that his wife will betray him, so he locks her up. He is both the least and most important figure in the story. Hes important because without his presence and actions the story could never take place. But he has very little actual interaction with the other two more central characters. The husband in Yonec is never described as meeting either his wife or her lover. In Guigemare the husband, wife and Guigemare are only together when the two lovers are discovered. The figure of the beautiful, imprisoned wife is the second central character. She is the quintessential damsel in distress, beautiful, noble (and with the exception of her one true love) chaste. The third character is the valiant lover who rescues the unhappy and imprisoned damsel. In both Guigemare and Yonec this character is a knight, and like his lover, the damsel in distress, he is the stereotypical knight in shining armor. He is described as being afflicted by love, and says he will die without it. He will go to any extent for his true love. As with characters both Guigemare and Yonec share a similar plot line. The young wife is locked up by her jealous husband. Then by some magical means her lover is transported to her. After some protestation from the woman, and some wooing from the knight, the two become lovers, until they are discovered and separated. After this point the two plots diverge. Also central to both stories is the idea that these extra-marital affairs are not improper. In Guigemare, the ladys maid says to the knight: The man who wishes to love my lady must keep her constantly in his thoughts and, if you remain faithful to each other, the love between you will be right and proper. (pg. 49) Obviously fidelity is important, but not forced fidelity. Love is more important than marriage in these lais. Its also important to note the chastity of the lovers. There is no mention of contact between the imprisoned wives and their husbands. In Yonec the Lord of Caerwent takes his wife for the purpose of child bearing, but she is imprisoned for seven years before meeting her lover and no children are evidenced from the text. Guigemare has never been in love before he meets his true love. .u019dd8ac829da9d741b2a28cd3567426 , .u019dd8ac829da9d741b2a28cd3567426 .postImageUrl , .u019dd8ac829da9d741b2a28cd3567426 .centered-text-area { min-height: 80px; position: relative; } .u019dd8ac829da9d741b2a28cd3567426 , .u019dd8ac829da9d741b2a28cd3567426:hover , .u019dd8ac829da9d741b2a28cd3567426:visited , .u019dd8ac829da9d741b2a28cd3567426:active { border:0!important; } .u019dd8ac829da9d741b2a28cd3567426 .clearfix:after { content: ""; display: table; clear: both; } .u019dd8ac829da9d741b2a28cd3567426 { display: block; transition: background-color 250ms; webkit-transition: background-color 250ms; width: 100%; opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #95A5A6; } .u019dd8ac829da9d741b2a28cd3567426:active , .u019dd8ac829da9d741b2a28cd3567426:hover { opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #2C3E50; } .u019dd8ac829da9d741b2a28cd3567426 .centered-text-area { width: 100%; position: relative ; } .u019dd8ac829da9d741b2a28cd3567426 .ctaText { border-bottom: 0 solid #fff; color: #2980B9; font-size: 16px; font-weight: bold; margin: 0; padding: 0; text-decoration: underline; } .u019dd8ac829da9d741b2a28cd3567426 .postTitle { color: #FFFFFF; font-size: 16px; font-weight: 600; margin: 0; padding: 0; width: 100%; } .u019dd8ac829da9d741b2a28cd3567426 .ctaButton { background-color: #7F8C8D!important; color: #2980B9; border: none; border-radius: 3px; box-shadow: none; font-size: 14px; font-weight: bold; line-height: 26px; moz-border-radius: 3px; text-align: center; text-decoration: none; text-shadow: none; width: 80px; min-height: 80px; background: url(https://artscolumbia.org/wp-content/plugins/intelly-related-posts/assets/images/simple-arrow.png)no-repeat; position: absolute; right: 0; top: 0; } .u019dd8ac829da9d741b2a28cd3567426:hover .ctaButton { background-color: #34495E!important; } .u019dd8ac829da9d741b2a28cd3567426 .centered-text { display: table; height: 80px; padding-left : 18px; top: 0; } .u019dd8ac829da9d741b2a28cd3567426 .u019dd8ac829da9d741b2a28cd3567426-content { display: table-cell; margin: 0; padding: 0; padding-right: 108px; position: relative; vertical-align: middle; width: 100%; } .u019dd8ac829da9d741b2a28cd3567426:after { content: ""; display: block; clear: both; } READ: Loyalty, Devotion, Fortitude Essay This gives the love and actions between the pairs seem even more pure, and also makes it seem to be less sinful. Love is a powerful force in both these stories. It is not only the driving force behind the characters actions, but it also causes them physical affliction. Marie de France writes in Guigemare: But love had now pierced him to the quick and his heart was greatly disturbed. For the lady wounded him so deeply he had completely forgotten his homeland. . .The knight remained alone, mournful and downcast. He did not yet realize the cause, but at least he knew that, if

Medieval Technology And Social Change Essays - Early Middle Ages

Medieval Technology And Social Change Medieval Technology and Social Change Oxford University Press first published Medieval Technology and Social Change in 1962. It discusses the technological advances during the medieval times and how these changes affected society. The book's author, Lynn White, Jr., was born in San Francisco in 1907. Educated at Stanford, Union Theological, and Princeton, White taught at Princeton and the University of California at Los Angeles. He was also president of Mills College in Oakland from the 1940s to the 1960s. His other works include Medieval Religion and Technology: Collected Essays, published in 1978 and Life & Work in Medieval Europe, the Evolution of Medieval Economy from the Fifth to the Fifteenth Century, published in 1982. White's work has been influential both in medieval history and the history of science. In Medieval Technology and Social Change, White examines the role of technological innovation during the rise of social groups in the Middle Ages. White begins with the invention of the stirrup. He shows how this innovation, in turn, introduced heavy, long-range cavalry to the medieval battlefield. The development thus escalated small-scale conflict to shock combat. Cannons and flame-throwers followed, as did more peaceful inventions, such as watermills and reapers. White also reviews the development of the manorial system with the introduction of new kinds of plows and new methods of crop rotation. He reviews the evolution of the scratch plow into the heavy plow and explains the use of each type in different areas of Europe. White next discusses the social effects of feudalism and how it spread from the Franks to Spain and later to England. He shows that military service became a matter of class, with lands and titles being exchanged for the commitment to serve as mounted warriors. The concept of the knight's duty to his lord translated into chivalry and noble obligation. White then ventures into the slow collapse of feudalism, coming about with the development of machines and tools. This caused the introduction of factories, which took the place of cottage industries. Although White's work falls short in a few areas, it is valuable for the attention that it pays to aspects of medieval history that too often go ignored White's work is important because he advocates the importance of science and technology to medieval history. Before White, few scholars thought that any significant science or engineering was done in Europe during the Middle. Because of this they assumed that any advances in technology could safely be ignored when discussing the history of agriculture, politics, theology, or warfare. White, on the other hand, believed that new technologies played crucial roles in the rise of feudalism and agricultural and manufacturing productivity in the late Middle Ages. His work, Medieval Technology and Social Change, was so influential that it has had an impact beyond scholarly circles. His descriptions of these technologies and their affects on medieval life appear regularly in European History textbooks, for example, William McNeill's The Rise of the West.1 One of White's strengths is that he does not merely support his own theories with facts, but rather he expands on the views of others, incorporating his ideas of technology. For instance, when reviewing the origin of feudalism, he first presents the theory of Heinrich Brunner who believed that feudalism was a military outfit designed to support the development of a large cavalry force. Brunner tied together evidence about the growth of cavalry forces and the confiscation of Church lands, to show that, between the battle of Poitiers in 733 and the battle of the Dyle in 891, the Franks changed their military forces. Originally consisting of primarily foot soldiers, the Franks changed to a heavy emphasis on cavalry. While White agrees with Brunner's theory for the most part, he has his own twist on it. Rather than Brunner's theory that Charles Martel developed a large cavalry force as a shield against the Muslims, White suggests that the real cause is the invention of the stirrup. The introduction of the stirrup to the existing cavalry technology resulted in a great increase in effectiveness and a revolution in military strategy. White dismisses the Saracen threat by pointing out that Brunner mistakenly thought the battle of Poitiers took place in 732.

buy custom Constitutional Law essay

buy custom Constitutional Law essay Federalism can be defined as when the national government and other government units share the power to govern a country. Federalism can be said to contradict the meaning of unitary government that holds the power centrally. Another type would be confederation which the states can be said to be clearly dominant. The United States habitants can be said to be under multiple jurisdictions, yet their constitutions focus on the relationship between the states and the government that can be said to be federal. The relationship of the federal government and the states can be said to have been an issue of debate over the years (Smith, 2004). The American constitution appeared to take longer than expected since all the states had to approve or ratify the constitution. There existed a huge debate and compromise that led to the delay. This debate would be said to have created two groups of people, the anti-federalists and the federalists (Sutton, 2002). They all had arguments they wanted to be considered before approving the debate in court. The main reason as to why the anti-federalists could not ratify the constitution would be because of the bill of rights. Amidst all other complains, the anti-federalists gave the most effective would be the lack of bill of rights. They would complain considering the government would dismiss the rights the American people had fought for in the past. The federalist, on the other hand, would answer all questions the anti-federalists asked especially about the bill of rights. They would prefer that no rights would be listed since they would be too many to choose from which ones to list. The federalists had won and by the year 1788, where they involved the drafting of the bill of rights. This led to the ratification of the constitution; hence the federalists would be said to have the best arguments since they drafted the bill of rights. The bill of rights has largely contributed to the rights of citizens being observed and respected (Belilia, 2011). The anti-federalists appeared to come to terms with the federalists after the drafting of the bill of rights. The rights of the citizens had been addressed, and they could come together as one nation. Buy custom Constitutional Law essay

Are You Better at the ACT or SAT Find Out For Sure!

Are You Better at the ACT or SAT Find Out For Sure! SAT / ACT Prep Online Guides and Tips Because colleges accept both the ACT and SAT, it can be had to figure out which test to take. The changes to the SAT in 2016 made the two tests more similar than ever, although there are still some significant differences in content and format between the two tests. So how can you tell if you'll do better on the SAT or ACT? Drawing on my experience as a 99 percentile scorer on both the SAT and ACT, I'll give you a surefire way to figure out which test will result in the best outcome for you. The Gold Standard of Deciding Between the ACT and SAT There are enough differences between the ACT and the SAT that, empirically, it is difficult to predict beforehand if you'll be better at one than the other. The method I'm going to describe is the best way to be sure of seeing how you'll do on the SAT or ACT. You can use this information in many ways: to figure out what test to study, to see which scholarships you should apply to, and so forth. Once you've used this method, you don't have to guess. What's the method? It's to take both a real practice SAT and a real practice ACT. Who Should Use This Method? Taking practice tests is called the gold standard for a reason - it gives super precise information about which test you'll perform better on. However, taking two full-length practice tests is also time consuming. You should definitely use this method if one of the following applies to you: #1: You're Studying for 40+ Hours If you're going to focus on studying seriously, especially for more than 40 hours, it make sense to make sure you're spending it studying for the right test. Conversely, if you have fewer than 40 hours left (for example, only 20 hours), you should probably not spend 8 hours figuring out what test to take. #2: You're Willing to Invest Time and Energy in Studying If you care about your scores and are generally willing to invest the effort to get the best score, then taking a realistic practice SAT and a realistic practice ACT is a must. This method is not only good for telling if you're better at the ACT or SAT, but is also good practice in and of itself. If you're serious about the SAT or ACT, it would be a mistake not to do this. How Do I Find Out Whether I'm Better at the ACT or SAT? Step 1: Take a Full Practice SAT and a Full Practice ACT Get a real ACT practice test and a real SAT practice test (you can click on the links to get three of each for free). Make sure to choose one that you have not already used. Also, ideally, you should create a realistic testing environment with a timer, calculator, watch, and a quiet room. Now schedule four hours on two separate days to take the practice tests. You want to take them on separate days so that you're not more rested for one than the other. Most important of all, make sure your testing environment is similar on both days. The comparisons will not be valid if you take one at 10AM in a quiet library with plenty of sleep, and another at 8PM in a noisy house after eating a heavy meal. Step 2: Convert Your ACT Score to an SAT Score Now that you have both scores, use our ACT to SAT score conversion tools and tables to convert your ACT score to its SAT equivalent. Example: Mary got a 29 on her practice ACT. She uses the table linked above to convert this to1340. Mary got a 1200 out of 1600 on her SAT. Step 3: Compare Your Scores and Make the Call If your score difference ismore than 100 pointsin either direction, then you have a clear winner. You have done substantially better on one test than the other. You know which one you are better at! Moreover, a 100-point difference is substantial, and colleges will reward you for the better score. Continuing from the example above, Mary's ACT score is equivalent to a 1340 SAT score, while her SAT score is 1200. This means her ACT score is 140 points better than her SAT. She is definitely better at the ACT. If your score difference isless than 100 points, then you don't have a natural disadvantage on either test. The point difference is likely due to chance, and you could study for and score equally well on either test. Now you know how to precisely figure out whether you are better at the SAT or ACT! What’s Next? Get free offical practice SATs and official practice ACTs from us. Download and save them now and use them whenever! Don't have time to use the gold standard? Use our quick method to find out if you're better at the SAT or ACT. Read about the nitty gritty technical details about differences between the SAT and ACT. Want to improve your SAT score by 160 points or your ACT score by 4 points?We've written a guide for each test about the top 5 strategies you must be using to have a shot at improving your score. Download it for free now:

What is really real and what can we know about it Essay

What is really real and what can we know about it - Essay Example They use the biblical teachings from the holy books to explain the reality behind Christian beliefs and practices in the society. However, many scholars have developed diverse disciplines in order to argue, clarify and understand the reality behind Christian beliefs and practices. From the biblical point of view, there is truly underlying reality that cannot readily be perceived when trying to understand the reality behind Christian beliefs, tenets, rituals and traditions. Individual responses towards the ultimate reality have been articulated and institutionalized in the religious arrangements. Theologians have made a considerable attempt of trying to make logical arguments in order to defend Christian beliefs, tenets and ritual practices. However, the way people from different places and at different times come to the conclusion in some unseen reality is ultimately unimaginable. Some people simply accept what they have been told to them or what is written in the Holy Scriptures. Others make their own conclusions on the ultimate reality of Christian beliefs and traditional practices. Christian virtuous action or behaviors in the Christian system are based upon the Holy books especially the Old and New Testaments. Christians emphasizes on the virtue ethics, and these virtues are where their moral teachings of Christian beliefs and practices are based upon Fisher (9). Christians emphasize on the moral behaviors, and they mostly emphasize on love and peace in the society. This is through being honest, humble, caring, generosity, kind and other good moral behaviors. Several traditional philosophers from the West were concerned on the virtue ethics and these aspects mostly can be well understood from the work of Aristotle and Plato, the Greek philosophers who attempted to explain the reality of moral behaviors during the medieval periods. The virtue theory simply argues on developing morally desirable

Discussion Essay Example | Topics and Well Written Essays - 250 words - 42

Discussion - Essay Example This is evident with regimes or political parties whose organizational structure utilizes racial bases (Abdul 428). Mostly, the segregated category or race assumes the low class whereas the thriving one emphasizes on using the discriminating policies to maintain its class (Abdul 427). Unequal wealth distribution is a matter of concern especially to the society or state where it requires effective and timely rectification. This is because in many occasions, it yields to wrangles or wars especially if it entails diverse geographical and political blocs. Unequal distribution of wealth usually leads to uneven development especially in a state where the most favored people or region due to political influence, continues to thrive compared to others. Hence, indirectly this usually makes the state’s economy lag behind despite the most benefiting people belonging to the top class or the favored region (Abdul 427). It also leads to increased state of poverty where the affected people are unable to stabilize economically. This is because the already set policies usually act as a barrier between them and their destinies (Abdul 427). Therefore, I believe the implementation of policies by regimes or any authority to ensure unequal wealth distribution is unethical. Besides, it leads to more economic predicaments even to the favored categories, though indirectly. Abdul Aziz, et al. "Problem Of Unequal Distribution Of Wealth And Role Of Infaq (Donation) In Its Solution." Interdisciplinary Journal of Contemporary Research in Business 3.2 (2011): 426-429. Web. 27Th October

Framing Decisions Essay Example for Free

Framing Decisions Essay Millhouse on his situation came up with his conclusion upon relying on the structure contained by how the selling was presented to him. No matter how, it is possible that Millhouse had been into a great deal of confusion when he was deciding. It was present in his mind that the company is in need of that supplementary part and is in search of materials that are of good quality. And that this seller has been instinctively conscious of the probable framing Millhouse could have in mind. At the same time, this seller has this skill to do sales talk and persuading a customer was indeed an easy thing on his part. He was capable to handle the situation. A good offer from the salesman was initiated and the selling price was specified: less than 40 cents a day just like the price of a soda. It was presented positively that at the end, the company would be satisfied by a high service utility by just spending likely of only a soda a day. The soda became the entity of assessment and it helped Millhouse comprehend the gains more gamely than the losses. He was also glad that he was not alone to see the benefits of purchasing these goods. He ended up deciding with this framework to buy them because he was swept away by the promises of the benefits presented by the salesman. In looking on the alternative sense, what if Millhouse thought of looking out for better material possible? What if he conducted first price comparison of same material? What if he made calculations in the aggregate expenditure upon purchasing them and rather compares it with the benefits it can give and or with some? The alternative frame could have come up with other results depending on how an individual reacts on a certain presentation of a problem. Factors affecting the alternative framework greatly molds our way of decision making. Also, group decisions may be at variance thoroughly from a one person decision in provisions of endings and/or procedures. So, it states clearly that one can strongly influence the other and by that, moral considerations are being deserted for one’s own good. References Framing. February 05, 2008 retrieved from http://framing. behaviouralfinance. net/

Money Growth Rule :: essays research papers

Money Growth Rule The Money Growth Rule is based upon a theory originally set forth by Milton Friedman as a solution to keep the United States economy on a controlled course of growth. The thoery revolves around the premise that the best monetary policy that the Federal Reserve can follow is to establish a constant growth rate of the money supply independent of current economic fluctuations. The reasoning is that as the economy experiences changes in relative output, the money supply can have dramatic effects upon the economy. Additionally, by establishing a money growth rule, Friedman believed that this would eliminate the possibility of short-run mismanagement and, in the end, be more beneficial for the economy. The problem with balancing an economy is that human judgment and evaluation of economic situations enter into the equation. Establishing a constant growth level in the money supply would eliminate the decision making process of the central banker. The problem with human intervention is the short-sided nature of many of the policies designed to aid the economy. Such interventions, which yields unintended negative consequences, is the result of the time inconsistency problem. This problem is understood through situations during which central bankers conduct monetary policy in a discretionary way and pursue expansionary policies that are attractive in the short-run, but lead to detrimental long-run outcomes. Friedman believes that by leaving money growth decisions to an individual, the results are poor long-run management and eventually high inflation rates, an obvious detriment to the economy. The idea of the money growth rule is contingent upon the relationship between the money supply and inflation. Therefore, the question arises whether there even is a relationship between money supply and inflation. As stated earlier, one can see a relation between money and inflation. Presented above is series data that displays this relationship between money supply and the inflation rate over the previous decades. The problem is that there are fluctuations within the data and therefore a broader definition of the money supply must be utilized. Based on the research of Dr. Terry J. Fitzgerald, an economist at the Cleveland Federal Reserve Bank, if one defines money supply as M2, when examining the data over a multiple year progression, a pattern begins to present itself. Further, by graphing the difference between adjusted money growth and inflation, the link becomes evident. These graphs show the weight that changes to the money supply can have upon an economy’s inflation rat e.

Women and Marriage

This paper presents an in-depth discussion about the changing relationship between women and marriage. Economic factors, a rise in feminism, parents† influence, attitudes about sex, educational pursuits, and divorce statistics are discussed and their influence on women†s attitudes toward marriage are explored. Cultural changes that have impacted women†s lives are also examined. The purpose of the paper is to explore the changes affecting women, their attitudes toward marriage, and their expectations of marriage. This paper will primarily concentrate on the question of why women delay marriage. The ources used to develop this paper are published journals, the text for this course along with other books related to this issue, and the The Changing Relationship Between Women and Marriage Over the past four decades there has been substantial changes in the attitudes toward marriage among women in the United States. These attitudes relate to gender roles and social changes in today†s society and have contributed to women marrying later than their ancestors married. Studies show American women are waiting longer than ever to get married. Their median age at first marriage hit a record high of 24. years in 1994, up from 20 years in the mid 1950†³s (Crispell, 1996). That†s the oldest age since the Census Bureau started to ask about age at marriage in 1890. Of course postponing marriage means an increase, at any given time, in the number of people who have never wed, and that is also reflected in the census study. From 1970 to 1994 the number of Americans aged 18 and over who never married more than doubled from 21. million to 44. 2 million. Additionally, women may be less likely to marry in the future. Projections show the proportion of never married women increasing between 1992 and 2010 for all age groups under 55 (Crispell). According to Allen & Kalish (1984), the timing of a first marriage is related to the attractiveness of the alternatives to marrying. When women value roles that provide viable alternatives to the role of wife, they delay marriage. The role of women has undergone significant transformation brought about by changes in society. Today†s families are smaller and live longer, thereby allowing women to devote a smaller part of their lives to raising children than was the case in earlier times (Allen & Kalish). Thus, more time is left for other pursuits. A woman who enters her first marriage at an older ge is less likely to exchange dependence on her parents for dependence on a husband (Unger & Crawford, 1992). Elder (1974) found that women who married later were more likely to have careers, financial stability and be middle class as opposed to lower class background. What has transformed societal attitudes toward marriage so that young women delay it, older women get out of it, and some women skip it altogether? Economic factors, a rise in feminism, parental influences, attitudes about sex, educational pursuits, and the divorce rate have all undergone significant cultural changes and are among ome of the reasons being credited for influencing the ideas women have about marriage. Let†s examine these influences and the attitudes of women which determine their decision to marry or delay marriage. We will also examine the expectations of marriage that today†s educated women may have and how these expectations differ from other women†s Economic factors have resulted in women working outside the home, and have had a strong influence over a woman†s decision to marry. â€Å"The ever increasing opportunities for women to work outside the home make her less and less dependent, economically, upon a husband† (Casler, 1974, p. 30). Late marrying women indicated that careers took relative precedence over marriage during the period of their lives when their â€Å"less achievement – oriented peers were opting for marriage† (Allen & Kalish, p. 141). Women now in the labor market want more than just a â€Å"job†, and therefore, actively pursue a â€Å"career†. Between 1969 and 1979, for example, percentages of women endorsing wanting to be â€Å"an authority in my field† increased from 54. 3% to 70. 5% and in 1979 were only 4. 8% lower than the percentage for men. Women endorsing wanting â€Å"to raise a family† declined in these years from 77. % to64. 8% which equals the percentage for men. Long, Becker†s (1981) theories of marriage and family behavior hypothesize that women†s increasing labor force participation has had a critical and presumably irreversible impact on the family. If half of all marriages are to fail, and with alimony for ex-wives less common, a woman cannot count upon marriage for a lifetime of economic security (Allen & Kalish). Men†s economic status has substantially deteriorated since the 1970†³s (Oppenheimer, 1994). The median income of men aged 25 to 34 fell by 26% between 1972 and 1994 (Koontz, 1997). The institution of marriage underwent a particularly rebellious and ramatic shift when women entered the work force. â€Å"People don†t have to stay married because of economic forces now . . . we are in the midst of trying to renegotiate what the marriage contracts is – what men and women are suppose to do as partners† (Gleick, 1995). Studies show the lowest marriage rate of all is for women professionals (i. e. , doctors, lawyers). While over three-fourths of all women in the United States aged 35 to 39 are married, fewer than two thirds of these are professional women. Further, when they do marry, professional women are more likely to divorce than their age peers. As for hildbearing, these women have significantly fewer children than their nonprofessional counterparts, when they have children at all (Allen & Kalish). In the case of having children Oppenheimer argues that â€Å"the major component of the cost of children is the â€Å"indirect† cost – the cost of the mother†s time† (p. 295). A rise in feminism is credited for being another strong influence in women†s lives. Feminism movements, with emphasis upon educational and vocational achievements for women, seem to encourage departure from traditional sex roles which were chiefly organized around marriage and children, and toward more extensive careers for omen, especially those who are well educated (Becker). â€Å"Even though not all young women label themselves feminists, the idea that women can and should have aspirations other than wife and mother has been widely accepted† (Unger & Crawford, pg. 364). While it is true the woman†s movement has made significant progress in its attempt to equalize opportunities, the situation continues to be blatantly unjust. It has been said that marriage diminishes man, which is often true; but almost always it annihilates woman† (Casler, p. 30). Women, struggling to rise above the â€Å"housewife† role, have a strong esire to be valued for some of the same qualities men are valued for: ambition, intelligence, and independence. Unfortunately, subservient status of the married woman is deeply embedded in history. â€Å"Conventional matrimony is seen by some to be a major stumbling block in the path toward women†s liberation† (Casler, pg. 177). Modernization has inevitably led to the growth of individualism with its emphasis on the importance of self fulfillment as opposed to the subordination of individual needs† (Oppenheimer). As a result, women not only are beginning to lead less traditional lives, but are also ncreasingly tolerant of differences in life styles among others (Becker). The old status order that granted men a privileged position in the family is crumbling. Proponents of women†s empowerment have emphasized the effect of women†s education and income on their decision making authority within the household (Lundberg & Pollack, 1996). Policies that empower women have been supported with claims that they will increase the well being of children. The belief that â€Å"kids do better† when their mothers control a larger fraction of family has been proven (Lundberg & Pollack). Parental influence and upbringing, no doubt, have a enetrating influence on a woman†s ideas and her perceptions on marriage. Several studies have focused on parents† influence on a woman†s marital timing. Late marriers had less dating experience and more parental restrictions than earlier marriers did (Elder). It was found that the parents of late marrying women did not stress education and career over marriage but, valued career in its own right in such a way that they provided their daughters with permission to pursue a non-normative path (Allen & Kalish). So, it appears that parents of late marrying women have put less pressure on their daughters to marry han parents of the normative groups. In studies of women†s educational achievements and family influences, it seems that women who pursue higher education goals and careers during the average marrying years have, if not encouragement, at least acceptance of their choice by their parents. Furthermore, father†s occupation and education and mother†s education account for one-half of the variance in marital timing for women, which is consistent with the idea that both parents support their daughter in academic and career achievement if they themselves have achieved more (Allen & Kalish). In another tudy, parents of high educational and occupational level status, exert positive influences on their daughter†s education and career plans. Working mothers or mothers who are career oriented, tend to influence their daughters in that direction. A close relationship with parents and identification with their fathers are also positive predictors of career orientations of young women. A number of studies also have indicated that women who marry late are close to their parents. Frequently, their career goals are consistent with their family backgrounds (Allen & Kalish). Modern attitudes about sex are also influencing women. Traditionally, marriage was seen as a way to legitimize sexual relations. With the arrival of easily available birth control, sexual freedom is no longer a â€Å"reward† to be associated with marriage (Allen & Kalish). Premarital sex and living together arrangements have become more acceptable to many (Unger & Crawford). Women who married late will have been more able to have adequate sexual lives before marriage than women who married during the average marrying years. Late marriers considered premarital sex more acceptable than normative marriers. Willingness to participate in intimate personal and sexual elationships outside of marriage reduces the attractiveness of the The pursuit of an education is another significant influence on women, with the level of education achieved by women being directly related to their marital age (Elder). College attendance among women has doubled – one out of five women obtained some college education in the mid 1960†³s compared to two out of five in the early 1980†³s. â€Å"With their rapid increase in college attendance, by 1983 women constituted over half of the student body at two-year colleges and closed to half of the students attending four-year colleges† (McLaughlin, 1988, . 35). The most dramatic changes have occurred in the professions of law and medicine. The number of women becoming lawyers increased from 230 in 1960 to approximately 12,000 in 1982 up from 3 to 33% of all lawyers. Similarly, the number of women who received medical degrees increased from 3% in 1960 to approximately 4,000 in 1981, representing a jump from 6 to 25% of all medical degrees. Women are also rapidly growing in the professions of architecture and business administration, professions previously dominated by males. By 1985 women were earning half of all bachelor and master degrees and over a hird of the doctorates, compared to the 42% of all bachelor degrees, 32% of master degrees and 10% of all doctorates in the 1960†³s (O†Neill, 1989). The result is that both education and experience levels of the female labor force have begun to increase at a faster rate than they have for the male labor force (McLaughlin). Koontz found that highly educated women in professional careers are less likely than women in general to be involved in marriage and parenting. In recent decades, the percentage of young women obtaining advanced degrees and pursuing a professional career has increased dramatically. Between 1971 and 1980 the percentage of women aged 30-39 who completed four or more years of college rose from 10. 3 to 18. 8 percent (Koontz). A positive relationship between educational attainment and the timing A woman†s completed fertility level is also highly correlated with her educational attainment in part because of the effect of delayed childbearing on fertility. Educational attainment is negatively associated with the likelihood that women will ever marry and/or bear children. Educational attainment is also related to the likelihood of divorce, for women but not for men. Women who have ompleted six or more years of college have significantly higher rates of divorce than woman at all other education levels, except high school drop-outs. High levels of education by women is highly predictive of delayed and reduced involvement in marital and parental Acknowledging the prevalence of divorce may influence a woman†s future decision to marry. Plenty of young women have seen unhappy marriages as they grew up – giving them an understandable fear of committing themselves. This may account for the rapid growth in the proportion of women rejecting marriage. We all know the statistics – alf of all marriages in the United States end in divorce and nearly a third of all children are born out of wedlock. As a result four out of 10 kids don†t live with both of their biological parents (Chollar, 1993). Delayed marriage and continued high divorce levels will combine to shrink the share of currently married men and women in most age groups. In the 21st century, men will remain more married than women because of the surplus of adult women in all but the under age 25 group (McLaughlin). Gottman found that a major complaint of divorced women was that their ex-husband†s had the majority of power. Moreover, it is still overwhelming women, not men, who are called upon to adjust their work lives to the demands of child rearing by quitting their jobs, working part-time or choosing a flexible job over one that offers higher pay (Cherlin, 1990). Women are also showing less patience with problem marriages as growing numbers unravel the The decline in the ideal of marital permanence – one of the most well documented value changes among Americans in recent decades – also has tended to make persons less willing and able to make the needed commitments to and investments in marriage (Gleick, 1993, p. ). While entering into marriage with the â€Å"utmost care and deepest consideration can only be to the good, it may be marriage itself – along with the most basic institutions like the work place – that continues to need refining† (Gleick, p. 28). Today†s women, all too aware of the current divorce numbers, may be hesitant to enter into I would say w e†re in a stalled revolution . . . women have gone into the labor force, but not much else has changed to adapt to that new situation. We have not rewired the notion of manhood so that it makes sense to men to participate at home (Gleick, pg. 56). Many married women report although their role has changed when they entered the work force, men primary have kept doing what they have always been doing, thus, putting additional burdens on women (Gleick). â€Å"However it seems that it is not the increased workload itself but rather the increased inequality that makes mothers less satisfied with their marriages than nonmothers† (Unger & Crawford, pg. 75). Men are making some progress though, in taking on household tasks, including child care, but women still shoulder most of the One of the most likely reasons for the decline in marital success is an increase in what persons expect of marriage. The levels of intimacy, emotional support, companionship, and sexual gratification that people believe they should get from marriage differ because of the breakdown of what it means to be husband or wife. Whereas, until recently, the rights and obligations of spouse†s were prescribed culturally and fairly well understood by just about everyone, they have become a matter for regulation in the individual marriages for some this has led to discord and Altogether then, cultural changes related to sex roles would seem to produce different expectations of marriage. A woman who has supported herself to the age of 25 or above and has lived on her own ntil that age has had time to get more education, be exposed more to a variety of view points and experiences, and therefore, is more likely to expect a peer relationship with her husband. All in all, she is more likely than a younger woman to enter marriage with a well developed sense of self worth and broad horizons for her life† (Unger & Crawford, pg. 364). Compared with a woman who marries younger – she is more likely to expect a more traditional relationship in which the husband is dominant (Everett, 1991). According to Everett, younger women expect greater communication, companionship, and ompatibility with their spouses than older women. Possibly younger women, still maturing, have not yet developed their own sense of self worth and, therefore, depend on their spouse to fulfill their needs of worthiness. As opposed to older women who, in most cases, have a more The traditional bargain struck between men and women – financial support for domestic services – is no longer valid. Women have shown outstanding improvements in education, and played a major part in the work force. With education and occupation in their hands, women do not need to rely on men for economic support, thus marriage s not an immediate concern anymore. However, it should be noted that when both husband and wife are employed the marriage is given an Nonetheless, all of these changes have spurred women to greater autonomy. Each has affected marriage in a different way, but all have worked in unity toward the same result – to make marriage less urgent and more arbitrary. Marriage may change for the better if people are committed to making the institution work, although in a new format. Still, studies show young adult women still care about marriage enough that the conflict between work life and family life remains intense.

Implementing Computer Technology in Secondary Schools Essay

In 1999, The International Association for the Evaluation of Educational Achievement (IEA) conducted a study on pedagogical practices of teachers and students of elementary and secondary schools in 30 nations, and the role of technology the said practices (â€Å"The Second Information Technology in Education Study: Module 2†, n. d. ). It was found out that as of 1999, 12% of elementary students and 3% of those in intermediate and secondary schools do not have Internet access in their schools (â€Å"Computer Technology in Schools†, 1999). Such number would considerably be large still, if the period when the benefits of the application of computer technology in education was implied, is taken into account. Computer technology for the use of students in schools started out as computer laboratories (Lynch, 2000), which until now, is continuously evolving to becoming a tool for learning. That the integration of computer technology in schools is still on process, suggests that although its advantages have been persistently advocated, there are also powerful sociocultural and developmental forces that oppose its progression. According to Meredyth, et. al. , (1999), the status quo in the mode of instruction slows the efforts to integrate computer technology in secondary schools. At first, the people who were against the implementation of computer technology in schools argue that this would result in the replacement human instructors and making them obsolete (Richmond, n. d). As it becomes clear that the this would not necessarily become so, that is, there would only be an evolution of role from plain instructor to facilitator, the problem with the implementation now centers on the lack of physical resources (Richmond, n. d. ) and the instructors’ lack of training (Lynch, 2000). This implies that the role of computer technology in the education of secondary students per se is not, today, the major consideration in its application and the need for a clear definition of its role is necessary to speed up decisions on whether there is really a necessity for the addition or retention of the number of computer hardware in schools, or should there be in need of compulsory technical training for instructors. According to Richmond (n. d.), there are two major problems in the implementation of computer technology in education: (1) the goals and purposes of implementation are unclear; (2) the implementors do not fully understand the changes necessary for the implementation of technology in education. These problems must be addressed first if success is wanted. Although both are important aspects of the implementation, this paper will focus in defining the goal, purposes or role of computer technology in student achievement at the secondary school level. To understand this critical role, it is very important to know first the basics about some theories of learning and its current application to education technology. The theory of Cognitive Constructivism states that learning happens through the learners’ active efforts to assimilation new information imposed either by the instructor or by self-discovey (â€Å"Theories of Learning†, 2006). This means that learners must be able to relate what they learn to their experiences or experience the learning itself to be able to fully understand it. One example of this is driving. In order to learn to drive a vehicle, one must not only know that vehicles are powered by gasoline, controlled using a steering wheel, has a gas pedal to move forward or backward and a break pedal to make it stop. He or she has to experience driving to know and fully understand the significance of each theory he or she is made to know. And this experience is very important if he or she is to make life-or-death decisions once he or she takes the road. Computer technology, when related to learning may be applied in a similar way, by providing a means to simulate reality to give the students a feel of what may or may not happen as a result of their decisions. Such is the function of simulations: to instill in learners goals which are similar to reality and resultant feelings that are similar to what may happen in real life because of the as a result of the decisions imposed by the program. A lot of simulation programs have now been developed for different purposes. Sim City provides the learner-gamer an experience of building a city and a feel of becoming a Mayor. The learner-gamer is subconsciously taught of the importance of planning and how each decision might give a positive effect (here, in the form of increase in the city’s revenue) or negative (in the form of rallies and decrease in the city’s revenue). Business simulations provide learners with vicarious experience of actually owning and handling investments without the need of using or losing real money. Design programs provide the learner-designer with an idea or view of the possible perspectives or outcome of each design in mind and an opportunity to manipulate or change it according to his or her desires even before actual realization of the design. There are also simulations in many different subjects like biology physics and chemistry, which can provide the learner with the opportunity to visualize the theories and manipulate situations and then see the results as would happen if the theories are applied. Simulations have been used for decades by the aviation and military industry and just until recently, the costs of simulations have prevented smaller institutions to avail its benefits (Boehle, n. d. ). Although, still not cheap, mass production, added to the said drastic improvement in learning retention rates (Boehle, n. d. ), simulations provide a very efficient tool for learning. There is a 75-80% boost in learning retention rate for students in simulations (Boehle, n. d. ) Social Constructivism believes that knowledge is socially constructed, that is, retention of information is achieved through group efforts (â€Å"Theories of Learning†, 2006). † This is learning with others and through others’ input and ideas conjoined with one’s own. This theory emphasizes the importance of other’s opinion usually for the purpose of the improvement of the said work. Applied to computer technology in its role in secondary education, this allows for interaction among many different people, not limited to those in classroom but also stretches to people in different time zones. This allows for assimilation of new and varied ideas from different people from different places who usually have different ideas about different issues, strengthening ones reasoning and improving one’s knowledge about many different areas and at the same time improving one’s social skill. The most usual form of technology which applies the Social Constructivism theory is forums. A lot of forums can be found in the internet, all areas of knowledge with its own: arts, sciences, mathematics, and philosophy. The Theory of Behaviorism believes that knowledge is a â€Å"repertoire of behavioral responses to environmental stimuli (â€Å"Theories of Learning†, 2006). † According to this theory, learning happens through repetition and reinforcement, usually with the instructor speaking and the learner, listening. This learning theory is opposite of Cognitive Constructivism in that learners gain knowledge passively. This is the most common type of instructional mode used in schools. Still, this instructional mode can also be applied to computer technology. Tutorials in cd’s are now widely available in the market. These products simulate what and how teachers teach in an actual class, explaining concepts with voice recordings combined with moving pictures for visualization. It also comes with practice exercises much like what teachers would give to their students to evaluate the student’s learning. The only difference is that, these products can be used by the student alone, even at home.

Hard Decisions The Glass Shield essays

Hard Decisions The Glass Shield essays Human beings make decisions every moment of every day. Some decisions are mundane. One decides between sleeping past the alarm, or being one time for work, whether to eat an apple for lunch or a hamburger and bag of chips. Unfortunately, some choices hold more consequence than others do. Some decisions are hard to make. Even the simplest preference made over a long period can have a deadly result. A single cigarette may seem innocuous, but twenty years smoking at a rate of two packs per day causes How does one make a decision' Upon what set of guidelines does one place their trust' In a word - ethics. Ethics are a set of rules that guide us. They are the principles or standards by which one completes a task. The law embodies the ethical standards of a culture. Religion also sets forth commandments or codes in which one finds standards of behavior. In the movie, The Glass Shield, the characters must make hard decisions. They make choices based upon needs, self-image, fear, and even misguided love. As their situations change, their motivations for each decision they make change. The allure of choice has always been an opportunity for failure. If one makes the wrong choice, there is a probability that one may find oneself mired in the quicksand of consequence. Let us discuss a few of the choices made by the main characters based on motive, consequence, ethical correctness, and John Johnson is a newly graduated Sheriff. He finds himself assigned to a police station in Edgemar. He has dreamed about being a cop his whole life. His image of being a copy is comic book innocent. His values are that of a knight of the round table. He is eager, honorable, and destined to greatness. As in the comic sequence at the beginning of the movie, Johnson (JJ) wants to prove that he is worthy to wear the shield of gold. He aspires to the role as he understands i...

Aaron Douglas, Harlem Renaissance Painter

Aaron Douglas, Harlem Renaissance Painter Aaron Douglas (1899-1979) was one of the pioneers of the development of African American art. He was a significant member of the Harlem Renaissance movement of the 1920s and 1930s. Later in his life, he promoted the development of arts education in African American communities from his position as the first head of the art department at Fisk University in Nashville, Tennessee. Fast Facts: Aaron Douglas Occupation: Painter, illustrator, educatorStyle: ModernistBorn: May 26, 1899 in Topeka, KansasDied: February 2, 1979 in Nashville, TennesseeEducation: University of NebraskaSpouse: Alta SawyerSelected Works: Cover images for The Crisis (1926), Illustrations for James Weldon Johnsons Gods Trombones: Seven Negro Sermons in Verse (1939), Mural series Aspects of Negro Life (1934)Notable Quote: We can go to African life and get a certain amount of form and color, understanding and using this knowledge in development of an expression that interprets our life. Early Life and Education Born in Topeka, Kansas, Aaron Douglas grew up in a politically active African American community. His father was a baker and highly valued education despite his low income. Douglas mother was an amateur artist, and her interest in drawing inspired her son, Aaron. Following high school graduation, Aaron Douglas wanted to attend college, but he couldnt afford the tuition. He traveled to Detroit, Michigan, with a friend and worked in a Cadillac plant while attending art classes in the evening at the Detroit Museum of Art. Douglas later reported being a victim of racial discrimination at the Cadillac plant. In 1918, Douglas was finally able to enroll at the University of Nebraska. While World War I raged in Europe, he attempted to join the Student Army Training Corps (SATC), but they dismissed him. Historians speculate it was due to racial segregation in the military. He transferred to the University of Minnesota where he rose to the rank of corporal in the SATC before the end of the war in 1919. Returning to Nebraska, Aaron Douglas earned a Bachelor of Fine Arts degree in 1922. Invincible Music: The Spirit of Africa for The Crisis (1926). New York Public Library / Public Domain Aaron Douglas fulfilled a dream of moving to New York City in 1925. There he studied with artist Winold Reiss, who encouraged him to use his African heritage for artistic inspiration. Reiss drew on the legacy of German folk paper-cuts for his work, and that influence is seen in Douglas illustration work. Soon, Aaron Douglas found his reputation as an illustrator rising quickly. He earned commissions for the National Urban Leagues magazine The Crisis and the NAACPs magazine Opportunity. That work also led to work for nationally popular magazines Harpers and Vanity Fair. Harlem Renaissance Modernist Painter By the final years of the 1920s, writers such as Langston Hughes, Countee Cullen, and James Weldon Johnson considered Aaron Douglas part of the movement known as the Harlem Renaissance. Early in the following decade, Douglas began painting mural commissions that brought him national fame. Aspects of Negro Life: The Negro in an African Setting (1934). New York Public Library / Public Domain In 1934, with funding from the Public Works Administration, Aaron Douglas painted his best-known set of murals, Aspects of Negro Life, for the Countee Cullen branch of the New York Public Library. For subject matter, Douglas drew on the history of the African American experience from slavery through the Reconstruction to twentieth-century lynching and segregation. The panel The Negro in an African Setting shows Douglas at the peak of his powers. It depicts life in Africa before slavery as joyous, proud, and firmly rooted in the community. Aaron Douglas became the first president of the Harlem Artists Guild in 1935. The organization promoted young African American artists and lobbied the Works Progress Administration to provide more opportunities for them. Arts Educator In 1938, Aaron Douglas earned a fellowship from the Rosenwald Foundation, a generous provider of stipends to hundreds of African American artists and writers. The funds allowed him to travel to Haiti, the Dominican Republic, and the Virgin Islands and create watercolor paintings of life there. Aspects of Negro Life: Song of the Towers (1934). New York Public Library / Public Domain Upon returning to the U.S., Charles S. Johnson, the first African American president of Fisk University in Nashville, Tennessee, invited Douglas to create the universitys new art department. Aaron Douglas served as head of the art department until his retirement in 1966. President John F. Kennedy invited Aaron Douglas to the White House to participate in ceremonies honoring the 100th anniversary of the Emancipation Proclamation in 1963. Douglas continued to appear as a guest lecturer after retirement until his death in 1979. Legacy Aspects of Negro Life: From Slavery to Reconstruction (1934). New York Public Library / Public Domain Some consider Aaron Douglas to be the father of black American art. His modernist style laid a framework for the development of art in African American communities. The bold, graphical style of his work is echoed in the work of many artists. Contemporary artist Kara Walker exhibits the influence of Douglass use of silhouettes and paper cut-outs. Source Ater, Renee. Aaron Douglas: African-American Modernist. Yale University Press, 2007.

Impact of piracy on movie and music industry of UK Dissertation

Impact of piracy on movie and music industry of UK - Dissertation Example This "Impact of piracy on movie and music industry of UK" work research if the piracy killing this industry. . It is estimated that in the year 2008 almost 40 billion songs were illegally downloaded from the internet (Vandiver, Bowman and Vega, 2008). Every year 95 percent of the songs are downloaded without payment and referring to the copyright owner of the songs and movies (Vandiver, Bowman and Vega, 2008). In recent years the sales of the CD have skyrocketed and the blame has been placed upon Peer to Peer (P2P) file sharing of songs. Internet has become one of the most celebrated democratising medium (Meissner, 2012) that renders traditional individual gatekeepers who controlled the access of information to the traditional media but also allows greater choice of information (Meissner, 2012). Audience have a greater choice for viewing a movie which has been released lately without the fear of being supervised by the gatekeepers. Prior to the internet, Movie viewing was only availa ble through movie theatres, DVD and cable television network. The availability was finite and certain movies were not released in certain countries (Meissner, 2012). Ethics and value have changed and the consumer perception on audio visual piracy has changed. There has been a significant increase in the rise of digital piracy which reflects that consumer attitudes does not always translate into purchase intentions even though unauthorized downloading of music and piracy is prohibited (Vida et. al., 2012). 2.2 Purpose of the study The main purpose of the study is to analyze the impact of piracy on the UK movie and music industry. The study will also analyze the damage caused by file sharing and piracy on these industries and ethical values of the consumers. The study will also emphasize on the consumer attitude towards audio visual piracy and violation of copyright act. 2.3 Research Objectives The objectives of this research study are ascertained in line with the purpose of the st

Product and Place with Nutritional Supplements Assignment

Product and Place with Nutritional Supplements - Assignment Example Product and Place with Nutritional Supplements Introduction Product, place (distribution), promotion and price are the four most important marketing considerations. According to Nevin, the nature of a product and how it appeals to customers determine its marketability. The distribution of the product in the market can be done selectively, exclusively or over a large area depending on the choice of the producer. The sale of the product is also influenced by its price and consumers probably go in for cheaper products. Moreover, customers tend to be attracted by marketers who give them appropriate promotions (Nevin, 2002). 1.) An Overview of Distribution Channels A distribution channel can be defined as a pathway through which goods and services move from the producer to the consumer (Frazier & Summers, 2000). It involves all the institutions through which goods and services must pass from the point of their production to the point of their consumption (Kerin, Hartley & Rudelius, 2011). Lyndon and Sally argue that any meaningful definition of a distribution channel should include the flow of payments (generated from the sale of goods and products) from the consumer to the producer (Lyndon & Sally, 1998). Thus as Nevin notes, a distribution channel is an element of marketing mix that is effected through two directions: from the producer to the consumer and from the consumer to the producer (Nevin, 2002). 1. A) Channel Levels: Direct versus Indirect Distribution A distribution channel is effected at two levels: the direct and indirect distribution channels (Frazier & Summers, 2000). In a direct distribution channel, the producer delivers goods and services to the consumer without using intermediaries or middlemen (Nevin, 2002). Thus the producer sells goods and services directly to the consumer. On the other hand, in an indirect distribution channel, the producer delivers goods and services to the consumer through the assistance of intermediaries (Nevin, 2002). Thus in this case, producers use a third party in selling their products in the market. Examples of intermediaries include wholesalers, agents and retailers among others (Kerin, Hartley & Rudelius, 2011). Using intermediaries normally results in greater sales than selling directly from the point of production to that of consumption (Lyndon & Sally, 1998). 1. B) Channel Organizations: Conventional, Vertical, Horizontal and Multichannel Marketing Systems There are four main forms of marketing systems along which most distribution channels are organized. Firstly, we have a conventional marketing system which involves one or more producers, wholesalers and retailers acting independently and separately in efforts to maximize their own gains (Kerin, Hartley & Rudelius, 2011). Secondly, we have a vertical marketing system in which producers, wholesalers and retailers function as a unified unit. Here, one of the channel members acts as the owner of all the others and exercises power over them ( Frazier & Summers, 2000). Thirdly, there exist horizontal marketing systems in which two or more business companies at the same level combine their financial and marketing resources in pursuit of marketing opportunities (Lyndon & Sally, 1998). Finally, we have a multichannel marketing system where the producer uses two or more marketing channels in distributing goods and services (Nevin, 2002). 2.) Analyze your target market's needs Customers in different target

Effect of Salinity and Brine ionis Composition on Wettability Essay

Effect of Salinity and Brine ionis Composition on Wettability Alteration - Essay Example Disturbance of the equilibrium by injection of low salinity water results into formation of new equilibrium between the different phases. Such formation establishes increase in oil recovery process especially during production and alteration to favorable wettability. Activation energy remains imperative in the wettability alteration process especially in controlling chemical reaction rate that exists between injected water and the mineral surface. During period of water injection, there would be absence of oil recovery and wettability improvement if there is slow rate of reaction. It is indispensable to note that inherent reactivity of ions within the injected water and strength of bonding existing between mineral surface and polar oil components defines the needed activation energy mainly for wettability modification. According to Doust et al. (2009), there exist difference in chemical bonding between negative polar components of crude oil (carboxylic material) and negatively charged sandstone rocks and the carbonate rocks that have positive charges. The inherent aforementioned charges remains imperative in promoting difference observed in wettability alteration mechanism. Consequently, there exist possibility of removing organic material from carbonate rock mainly at high temperatures through surface reactivity increment of potential determining ions including Mg2+, SO42-, and Ca2+. Moreover, within sandstone rocks, there exists essentiality of organic material adsorption mainly for low salinity water effect. At higher temperatures, organic material desorption is essential in achieving a low salinity water injection more pronounced effect on carbonate rocks. Essentially, there exists impossibility in realizing reliable chemical reaction model that demonstrates multi-ion exchange (MIE) mechanism within sandstone. During decreasing salinity, adsorbed ions net desorption

SWOT analysis of ananda himalayas

SWOT analysis of ananda himalayas Ananda Himalayas is a trend setting concept in both business and luxurious spa.ananda Himalayas is a part of IHHR Hospitality owened by Mr Ashok Khanna.It is a luxurious spa situated in the tranquil Himalayan foothills,nested on a 100 acres estate surrounded by graceful Sal forests overlooking the river Ganges,close to the towns of Rishikesh Haridwar. Ananda Himalayas was established in 2000 its Indias first destination spa.it is a pathway to the ultimate,discovered through the union of body,mind soul.it provides a breathless redefine lifestyles with the well-known traditional Indian wellness regime of Ayurveda,yoga and Vedanta. IT is considered to be one of the best spa in the world and also rated no.1 destination spa in the world by most of the travel agent as well as newspapers magazines(Travel and leisure). Ranked by top new hotels of 2008by Conde nest traveller,76 hot spasacross globe by travel leisure and 26 best business hotels in South ASIA. Swot analysis Strengths:- Location- situated in the green lush of Himalayas with natural flora and fauna. Heritage property Spa- the only hotel with 21,000sq feet spa and first spa hotel in the country. Cuisine-food prepared is different from routine preparation and individually designed as per the body type and cooked without oil. Weakness:- Cost- rooms are extremely expensive and not suited to domestic traveller. Limitations-hotel mainly offers spa and wellness packages ,limited to a less part of the society. Opportunities:- Govt support- attract tourists with new promotional schemes which results in higher outbound tourists. Common wealth games- as games to be held in 2010,will be a boom for the industry. Aviation hospitality- both with joint venture helps in increasing travellers by offering cheap packages. Threats:- Recession Competitors-many small hotels opened near about with cheap yoga n spa packages and it can reduce the rate of visitors to ananda. Natural hazards-like fire,flood etc. Cheap airlines packages-customer want to go international after international air fair falls down. Political issues-like service tax,labour union policies etc. Key-findings for Ananda Himalayas:- biggest strength of Ananda Himalayas right now is its brand reputation being only spa in India(which is 50%)although it has to improve on weaknesses and less productivity than its competitors. At the same time,can increase the sale or mkt share with an increase in number of people who want relaxation and better health(as it is health and wellness industry). Mission and Vision Statement Mission:- to create a unique design product offer world class hospitality with a distinctive warmth and humility improve and innovate constantly to crate exceptional value for people,their individuality and to their growth VISION:- to be a world-class hospitality chain in India benchmark in spa industry to have a world-class spa institute in India expending capacity of existing property as well as expending with more new properties. Ethos:- E-empathy T-teamwork H-honesty O-ownership S-selflessness Corporate objectives:- Increasing revenue from 500 m to 550.75 m. Reaching to 100% customer satisfaction instead of 8.3 to 9.3%. Targeting profit from 45.64 to 58.42 Taking gross profit ratio to 12-15%. Mktg Objectives :- Increasing revenue from 50% to 100% Achieving customer satisfaction and quality standards to 100% Increasing profit from 80% to 100% Increasing growth profit ratio from 12% to 15%(CIRRUS 01 SEP 2008). Mkt segmentation:- Market Segmentation broadly identifies the potential markets from a general population for further refining and targeting. The market segmentation for ananda Himalayas will be done on the two bases. 1.geographic segmentation (it will contain both international and domestic markets) 2.demographic segmentation. Geographical Segmentation Country of Origin of Guests in Rishikesh star hotels COMPOSITION Five Star Deluxe and Five Star hotel % ASEAN 2.4 Australia 2.1 Canada 1.6 Carribbean 0.6 China 3.4 France 2.0 Germany 6.6 Japan 3.2 Middle East 2.5 Other European 1.4 Russia 1.2 SAARC 1.0 South Africa 1.4 UK 8.4 USA 24.8 Other 37.4 Total 100 (FHRAI, Indian Hotel Industry Survey 2008-2009) The table above shows the percentages of people from different origin that prefer staying in the five star deluxe and five star hotels in Rishikesh. According to this survey done by FHRAI, the number of tourists from US(24.8%) is the maximum which is followed by UK(8.4%) and Germany(6.6%) which have a marginal difference between them. These statistics clearly show us that there is a decent amount of tourists from The US for which we already have a good market. Therefore, there is a scope for targeting more people from UK and Germany. Though, we still cannot target a specific market with these statistics alone which will be done in the later parts Demographic Segmentation Foreign tourist arrival in India on the bases of gender (FHRAI, Indian Hotel Industry Survey 2008-2009) For the year 2006, the percentage of foreign male tourists was 57% against the female tourists which comprises of 36%. Whereas, there are 7% of the tourists which did not report and are missing from the stats. Similar is the case for the domestic tourists as well. The percentage of men travelling is slightly high than that of females all over India. Therefore, by evaluating all the data given above, we have chosen a differentiation market segment method to specify the target markets. Our specific target market will be; Foreign business travellers from UK and Germany Domestic tourists- leisure with high income (4.9% in all of India) Meeting Participants Target Market:- Corporate:- as this hotel is situated in a religious tourist place. Leisure:- this can be the major target market as it is basically a health and wellness spa. it attracts tourists who wants to rejuvenate. Groups:- groups improves sales as well as provides hotels a good market reputation and also capture major share of market. Positioning:- Market Positionining Perceptual Mapping; Foreign Business Travellers Expensive High Moderate Service Ista . Less Expensive (naresh k.malhotra(marketing research p-700) Domestic Tourists Expensive High Moderate Service Service Ista . Less Expensive (naresh k.malhotra(marketing research p-700) Key-findings for market positioning:- If we take price and customer satisfaction ratio into consideration, Ananda has lower price than its competitors and a good customer satisfaction but not the highest. If factors like brand reputation and value for money is considered than it has got the highest brand name. Corporate marketing strategy:- objectives Strategic tactics Implementation period revenue 500 m to 550.75m Tie-up with the travel agencies. Air-line packages Corporate rates Group rates Should start from april Should start through out the year Customer relationship 8.3m to 9.3m Set-up of various information centres Start from april and should continue through out the year. Total profit 45.64m to 58.42m Cutting down all unnecessary spendings Through out the years Profit percentage 12-15% Add-on services with packages Start from april Marketing strategy:- As per the product our hotel is offering,most of the facilities are delivered directly.to make it more successful we need to promote our product in market to increase market share.this can be done through various channels of advertising(travel agency,media advertising). As our target market is corporate and foreign clients so for this we need to tie up with prospective business to enhance the sale.hotel is in the growth level as per product life cycle,but due to recession the market share percentage has gone down.to come out of this,we are going to use the differentiationmarketing strategy.in this,the focus will be on different market segment with competitive price and product with quality service. Another reason is our target market is divided into small segmentations so,can easily increase our market share through these segmentations.our brand strategy is to provide high level of services and customer satisfaction with low rates and first objective is to increase the market share. The marketing mix strategy is based upon the two ps factors.we consider price and product.our aim is to provide different experience than other hotels and increase market share by establishing the brand value with in the customers. Markets Ansoffs Matrix Existing New Products Products 3.product development 1.Market Penetration Existing Markets 4.diversification 2. Market Development New The Ansoffs Matrix shows four different ways of marketing. It is basically a combination of four similar but different things. Existing Products and new products ,and, existing markets and new markets. In the case of the hotel ananda, we are going to follow the two methods that are Market Penetration and Market Development as shown in the figure above. We already have a product with us and we do not plan to create or add something new to our product line. Our plan is to enter further into the markets that we are already in. As explained earlier, we plan to increase our market share within the same market and try to reach the customers who fall in the same category but different profiles. The second plan is to create new markets with our existing product to offer the customers. In this case we have planned to create a new target market in the form of the domestic tourist which comes for purpose of leisure and holidaying. This is being done because according to the research that we have done in the beginning it shows us the scope of the domestic tourists. Another reason that supports this strategy is that we also have the right kind of product offering for this market. Budget:- Financial Report Percentage of Revenue (2008-2009): Hotels ananda Grand hyatt sheratons Vivanta(taj) Occupied Rooms Hotel 33,699 22,206 38,729 39,828 Occupancy percentage 55.4% 63.4% 66.7% 65.7% Rate per room $209.59 $220.09 $203 $186.59 Room Revenue 65.20% 66.8% 63.9% 55.7% F B Revenue 23.5% 20.8% 26.3% 31.4% Banquet conferences 6.6% 9.2% 2.0% 9.7% other 4% 2% 7% 3% Total 100% 100% 100% 100% Imp:- subject to further research Evaluation of marketing plan for ananda Himalayas:- Objective: Increasing customer satisfaction level from 6.2 7.5 Key Performance Indicator: Customer Satisfaction Surveys Frequency of Evaluation: Monthly Objective: Increasing Revenue from 500m 550.75m. Escalating profit from 45.64m 58.42m Key Performance Indicator: Revenue Report, Financial Audit Frequency of Evaluation: Annually Objective: Growing profit ratio 12.00% 15% Key Performance Indicator: Monthly Revenue reports, Cash flow Frequency of Evaluation: Monthly Note: (subject to further research) Contingency plan:- In the event that suggested marketing plan measures prove to be ineffective or below threshold following measures are suggestedency plan:- 1. PRICE+PROMOTION: Cruise liners+ vacations for students. 2. PRODUCT +PLACE : cant change the product services. 3. PROCESS+PEOPLE: Can stick to same old training methods) only to 10% of stock per store. 4. Cost cutting and cost management regards to budgeting and investment plans. The product offer: Ananda, Himalayas offers a comfortable and contemporary rooms with a beautiful view of landscape grounds.this hotel has 21,000 square feet spa(only one in India).all rooms are designed with a high level of comfort and as per the need of guests. Along with rooms this hotel offers a range of packages that includes scheduled aerobics,hiking trips in the foothills of Himalayas,meditation and yoga classes,wellness and treatment packages,cooking classes etc.this hotel has 75 deluxe rooms,5 suites and 3 villas.all rooms are equipped with all modern amenities. Pricing strategies:- Pricing needs to be decided as plays a very vital role in hotel growth.every hotel has a set target and goal,due to recession prices have come down. rate rationalization is the biggest change after recession. Penetrating pricing strategies: following this strategies would help ananda hotel to capture more portion of market share. In this strategy ananda hotel would be offering guests competitive rates with best standards of service which could be given in same class of hotel. Following penetrating pricing strategies would help ananda strengthening its position in market and establishing its brand name among customers. Penetrating pricing strategies would give elasticity to demand. Competition based pricing strategies: Keeping an close eye on every step of your competitor is very essential, specially pricing strategies. Price is the only factor which would play prime role in attracting customers. Competition based pricing basically means pricing according to your competitors and try giving better or something unique to them which would be our unique selling point of business. Competition based pricing will help ananda to fight competition and establish its market. Promotion:- Corporate and commercial rates Air-lines packages Corporate packages Group discounted rates Off-season special packages On-line deals Promotional spa packages Ananda place in tourism system:- Ananda is a hospitality service provider in destination. Destination is composed of different elements that together make up a destination mix. Basic components of destination mix are facilities, attraction, infrastructure, transportation and hospitality service provider commonly used as acronym FAITH (Weaver Lauton 2005). Ananda is an established name in hospitality service sector, just because of rescission it lost its market share and profit started declining. To revive from the situation of rescission ananda need to establish cordial relation with other component of Destination Mix. It has seen that hospitality service provider cant alone make tourist experience better of visiting place. The hospitality service provider needs to work in coordination with other component so that tourist can get better services and he is satisfied with hospitality given to him. For example:- Guest comes from united kinghdom to attend seminar or companys meeting when he would arrive airport first thing he would require would be transportation to hotel, after reaching hotel he would require facilities that would support his travel purpose. If guest would be getting all these facilities without hassle he would be a satisfied guest and repeat guest in future or guest commercially important person for hotel(CIP) for hotel who could give more business to hotel in near future. We would suggest ananda to apply push strategy. This strategy involves pushing the product through distribution channel to final consumer. Push strategy will induce distribution channel to put more effort for selling the hotels room and service as they would be having personal motive or interest that is profit or commission from hotel by doing so. Using push strategy will help ananda hotel to increase scope of capturing more market because by choosing distribution channel we could widen scope of advertisement and promotion of our products. For example hotel ananda could give lucrative offers to travel agent like 10% of room cost as commission in addition to their normal commission for booking. A push strategy provides an incentive for channel member to promote product to their customer or push product through distribution channel (Kotler, Bowen., Makens2006 pg 561). People:- Orientation Culture Change Internal marketing Process:- Process ananda hotel is using is based on technology and e-marketing. Physical evidence:- Brand image related to vision position. Environment:- The situation analysis that can be done for the hotel will include all the external factors which have an effect on the working of the hotel. These external factors can be studied by the help of PESTEL (political, economic, social, technological, environmental, legal) analysis and how these factors affect the working of the hotel. It is a strategic planning technique that provides a useful framework for analyzing the environmental pressures on a team or an organization. (Edmonstone, Havergal, 1999). Political Environment: this includes all the government policies, the laws in which the hotel has to deal and the pressure groups which affect the hotel performance. The Political instability such as tax rates and other matters like the policies and rules with which the hotel is concerned. The hotel has to be in the parameters of govt policies and have to follow all the rules and regulations. Economic Environment: This environment mainly deals with the money capacity of the consumer.this plays a vital role in deciding the promotion or downfall of the hotel business.The economic meltdowns lead to a downfall in the tourism sector, leading to a drop in the business of the hotel. The economy has started to improve and the international corporate travelers who form the major part of the target market of the hotel have once again started to come to the hotel. The economy will need some time to improve and this time can be utilized to make new marketing strategies which will attract more such travelers and suits their needs as well. Socio-Cultural Environment: It includes behaviors, perceptions, choices and the values of various individuals who constitute the society. This part includes both the employees and the society in which the hotel is working. The hotel needs to keep proper care of its employees and their needs in order to achieve high standards of work. The hotel also has some social responsibilities. The hotel can social events, the earnings of which can go for charity, it can also have an effective disposal system for garbage, water and gases which may help in maintaining a healthy environment for the society around it. Technological Environment: These factors act as the facilities in the hotels and are also the main aspects which help in the differentiation of one property to another. The ananda hotel has all the modern technologies being used forthe spas compared to other hotels. The hotel can always come up with some innovative ideas to place itself at a better position than its competitors. Natural Environment: The natural environment does not have much effect on the business of the hotel as anada,Himalayas situated in the beautiful landscape of Himalayas with natural and pollution free environment. This factor effects only when the marketers can use it for the promotion of the hotel. Legal Environment: This part includes the various rules and the policies that the hotel needs to follow in order to run the operations efficiently. These legal issues include the payment of taxes, giving proper remuneration to the staff, following of the legal government policies and others. Tax paid by tourists in India is the highest in the world, Indian hotels charge about 40% taxes compared to other Asian countries where it varies between 3% and 6%. (World travel and tourism council, 2010). Such factors as mentioned above shows the different legal requirements that are expected to be fulfilled by the hotel. Proposed Environmental Scanning System for anada,Himalayas hotel: Environmental Factor Source of Information Person Responsible Frequency Competitors Newspapers Staff/ Management Daily Guests Staff Daily Magazines Management Weekly Internet Staff/ Management Weekly Annual Reports Management Yearly Customers Customer feedback Staff Daily Staff Management Weekly Travel agents Management Monthly Regular guests Staff/ Management Monthly Internet Staff/ Management Weekly Economic Economic newsletters Management Weekly News papers Management Weekly Internet Management Weekly Average room rates Accountant/ Management Daily Balance sheets Accountant/ Management Yearly Internet Management Monthly Technologies Trade magazines Management/ Department heads Monthly Trade shows Accountant/ Management Yearly Internet Management Monthly Newspapers Management Weekly Television Management Daily The above mentioned three key areas need to be followed for the purpose of the environmental scanning. The hotel became one of the top rated hotels in the rishikesh, but due to the recession in late 2008 most of the business was lost. The above mentioned SWOT and PESTEL analysis, if followed properly, will help the business to reach high levels of business and market share. Service Concept/productivity:- Anada,Himalayas could get competitive advantage if, they properly plan and implement their supporting products. They must meet customers needs and expectation, to overbeat their competitors (Hertneneky, B,P.2006. p.g 281). In this critical stage of reviving from rescission, ananda hotel should not only concentrate on providing core product or basic product that would be food, shelter, and safety of guest. They should look upon providing augmented or supporting products, which are very important for delivering quality service and meeting expectation of guest. The augmented product includes accessibility, atmosphere, customer interaction with service organization, customers participation and customer interaction with each other (Kotler, Bowen., Makens2006 pg 307). Augmented product is important to be understood because it tells what is delivered and how is to be delivered. ananda hotel have to work seriously upon this service concept of augmented product because these product have huge impact on guest and will help to capture major portion of markets, by customer satisfaction which is key element in hospitality industry. Facilities we are providing are:- Wi-Fi internet access   ananda hotel can provide Wi-Fi anytime anywhere, whether in-room, by the pool or in other public areas sleep comfort   ananda hotel can provide ergonomically designed beds and a pillow menu with a wide range of comfort pillows. Business Centre   High speed internet access and board room style meeting rooms. Spa   21,000 square feet spa with all the required equipments. Pool Fitness Centre   ananda hotel is giving temperature controlled swimming pool for all seasons, state of the art gymnasium with personal trainers. Tailor-made food-ananda provides food as per the customer body type and famous for cooking without oil.food is inspired by ancient times and prepared with natural ingredients. Organisation:- The best part about anand,Himalayas is its staff as all staff is between the age of 21 to 35,customer oriented,friendly,well versed with the knowledge of therapies.they should have this kind of staff only as customer should feel at home and comfortable only than they will be able to enjoy the treatment. strategy:- Advertisement: it is one of the major promotional tools which can be used by hotel anada,Himalayas for promotion of their products and services. Advertisement could be one the very successful tool which can be used for increasing market share. If advertisement is well positioned and planned it could help to overcome competition and help to revive from recession (Jhon,L.2009.p.g 6). Various form of advertisement which is used for promoting its products and services could be: 1.Internet: This is one of the most widely used medium through which hotels can promote its product and services. It could be very effective in promoting products and services. 2.Printed Media: For example: magazine, journals and news papers. This is very useful because it would help promoting product among corporate clients and corporate employee. 3.Visual Media: For example: television, this is said to be very effective as it gives both visual and audio effect to guest. They can actually feel the product or services. 4.Sales promotion: They attract consumer attention and provide information that may lead the consumer to buy the product. Ananda can use sales promotion tool as to get quicker and stronger response from consumer. Various sales promotion tools which can be used could be: 5.Promotional letters to existing guests: ananda hotel can send promotional letter which includes lucrative discount offers, and various packages at discounted rates. This strategy would help ananda from recovering from recession and capturing more shares in market. Distributional Strategy: Distributional strategies which can be used by hotel ananda for capturing market share and overcome competitors could be:- 1.Trade Show: This could be very effective in distributing of products and service because trade shows are being attended by various travel agents and travel tour operator. This would help them to build cordial relation with them, in return of that we could business from them. 2.Exhibitions: these are very important in distribution of the hotels product and services as during exhibition hotel managers could get chance to interact with other hotel managers and managers of other companies to whom they could explain their product or service which could help in increasing sales revenue. 3.Airlines: magazines in airlines and airline companies could be important source for distribution of product and services of hotel. 4.Corporate Companies: Relation with corporate companies and advertisement in corporate magazine could help in promoting hotels product services.