Effect of Salinity and Brine ionis Composition on Wettability Essay

Effect of Salinity and Brine ionis Composition on Wettability Alteration - Essay Example Disturbance of the equilibrium by injection of low salinity water results into formation of new equilibrium between the different phases. Such formation establishes increase in oil recovery process especially during production and alteration to favorable wettability. Activation energy remains imperative in the wettability alteration process especially in controlling chemical reaction rate that exists between injected water and the mineral surface. During period of water injection, there would be absence of oil recovery and wettability improvement if there is slow rate of reaction. It is indispensable to note that inherent reactivity of ions within the injected water and strength of bonding existing between mineral surface and polar oil components defines the needed activation energy mainly for wettability modification. According to Doust et al. (2009), there exist difference in chemical bonding between negative polar components of crude oil (carboxylic material) and negatively charged sandstone rocks and the carbonate rocks that have positive charges. The inherent aforementioned charges remains imperative in promoting difference observed in wettability alteration mechanism. Consequently, there exist possibility of removing organic material from carbonate rock mainly at high temperatures through surface reactivity increment of potential determining ions including Mg2+, SO42-, and Ca2+. Moreover, within sandstone rocks, there exists essentiality of organic material adsorption mainly for low salinity water effect. At higher temperatures, organic material desorption is essential in achieving a low salinity water injection more pronounced effect on carbonate rocks. Essentially, there exists impossibility in realizing reliable chemical reaction model that demonstrates multi-ion exchange (MIE) mechanism within sandstone. During decreasing salinity, adsorbed ions net desorption

SWOT analysis of ananda himalayas

SWOT analysis of ananda himalayas Ananda Himalayas is a trend setting concept in both business and luxurious spa.ananda Himalayas is a part of IHHR Hospitality owened by Mr Ashok Khanna.It is a luxurious spa situated in the tranquil Himalayan foothills,nested on a 100 acres estate surrounded by graceful Sal forests overlooking the river Ganges,close to the towns of Rishikesh Haridwar. Ananda Himalayas was established in 2000 its Indias first destination spa.it is a pathway to the ultimate,discovered through the union of body,mind soul.it provides a breathless redefine lifestyles with the well-known traditional Indian wellness regime of Ayurveda,yoga and Vedanta. IT is considered to be one of the best spa in the world and also rated no.1 destination spa in the world by most of the travel agent as well as newspapers magazines(Travel and leisure). Ranked by top new hotels of 2008by Conde nest traveller,76 hot spasacross globe by travel leisure and 26 best business hotels in South ASIA. Swot analysis Strengths:- Location- situated in the green lush of Himalayas with natural flora and fauna. Heritage property Spa- the only hotel with 21,000sq feet spa and first spa hotel in the country. Cuisine-food prepared is different from routine preparation and individually designed as per the body type and cooked without oil. Weakness:- Cost- rooms are extremely expensive and not suited to domestic traveller. Limitations-hotel mainly offers spa and wellness packages ,limited to a less part of the society. Opportunities:- Govt support- attract tourists with new promotional schemes which results in higher outbound tourists. Common wealth games- as games to be held in 2010,will be a boom for the industry. Aviation hospitality- both with joint venture helps in increasing travellers by offering cheap packages. Threats:- Recession Competitors-many small hotels opened near about with cheap yoga n spa packages and it can reduce the rate of visitors to ananda. Natural hazards-like fire,flood etc. Cheap airlines packages-customer want to go international after international air fair falls down. Political issues-like service tax,labour union policies etc. Key-findings for Ananda Himalayas:- biggest strength of Ananda Himalayas right now is its brand reputation being only spa in India(which is 50%)although it has to improve on weaknesses and less productivity than its competitors. At the same time,can increase the sale or mkt share with an increase in number of people who want relaxation and better health(as it is health and wellness industry). Mission and Vision Statement Mission:- to create a unique design product offer world class hospitality with a distinctive warmth and humility improve and innovate constantly to crate exceptional value for people,their individuality and to their growth VISION:- to be a world-class hospitality chain in India benchmark in spa industry to have a world-class spa institute in India expending capacity of existing property as well as expending with more new properties. Ethos:- E-empathy T-teamwork H-honesty O-ownership S-selflessness Corporate objectives:- Increasing revenue from 500 m to 550.75 m. Reaching to 100% customer satisfaction instead of 8.3 to 9.3%. Targeting profit from 45.64 to 58.42 Taking gross profit ratio to 12-15%. Mktg Objectives :- Increasing revenue from 50% to 100% Achieving customer satisfaction and quality standards to 100% Increasing profit from 80% to 100% Increasing growth profit ratio from 12% to 15%(CIRRUS 01 SEP 2008). Mkt segmentation:- Market Segmentation broadly identifies the potential markets from a general population for further refining and targeting. The market segmentation for ananda Himalayas will be done on the two bases. 1.geographic segmentation (it will contain both international and domestic markets) 2.demographic segmentation. Geographical Segmentation Country of Origin of Guests in Rishikesh star hotels COMPOSITION Five Star Deluxe and Five Star hotel % ASEAN 2.4 Australia 2.1 Canada 1.6 Carribbean 0.6 China 3.4 France 2.0 Germany 6.6 Japan 3.2 Middle East 2.5 Other European 1.4 Russia 1.2 SAARC 1.0 South Africa 1.4 UK 8.4 USA 24.8 Other 37.4 Total 100 (FHRAI, Indian Hotel Industry Survey 2008-2009) The table above shows the percentages of people from different origin that prefer staying in the five star deluxe and five star hotels in Rishikesh. According to this survey done by FHRAI, the number of tourists from US(24.8%) is the maximum which is followed by UK(8.4%) and Germany(6.6%) which have a marginal difference between them. These statistics clearly show us that there is a decent amount of tourists from The US for which we already have a good market. Therefore, there is a scope for targeting more people from UK and Germany. Though, we still cannot target a specific market with these statistics alone which will be done in the later parts Demographic Segmentation Foreign tourist arrival in India on the bases of gender (FHRAI, Indian Hotel Industry Survey 2008-2009) For the year 2006, the percentage of foreign male tourists was 57% against the female tourists which comprises of 36%. Whereas, there are 7% of the tourists which did not report and are missing from the stats. Similar is the case for the domestic tourists as well. The percentage of men travelling is slightly high than that of females all over India. Therefore, by evaluating all the data given above, we have chosen a differentiation market segment method to specify the target markets. Our specific target market will be; Foreign business travellers from UK and Germany Domestic tourists- leisure with high income (4.9% in all of India) Meeting Participants Target Market:- Corporate:- as this hotel is situated in a religious tourist place. Leisure:- this can be the major target market as it is basically a health and wellness spa. it attracts tourists who wants to rejuvenate. Groups:- groups improves sales as well as provides hotels a good market reputation and also capture major share of market. Positioning:- Market Positionining Perceptual Mapping; Foreign Business Travellers Expensive High Moderate Service Ista . Less Expensive (naresh k.malhotra(marketing research p-700) Domestic Tourists Expensive High Moderate Service Service Ista . Less Expensive (naresh k.malhotra(marketing research p-700) Key-findings for market positioning:- If we take price and customer satisfaction ratio into consideration, Ananda has lower price than its competitors and a good customer satisfaction but not the highest. If factors like brand reputation and value for money is considered than it has got the highest brand name. Corporate marketing strategy:- objectives Strategic tactics Implementation period revenue 500 m to 550.75m Tie-up with the travel agencies. Air-line packages Corporate rates Group rates Should start from april Should start through out the year Customer relationship 8.3m to 9.3m Set-up of various information centres Start from april and should continue through out the year. Total profit 45.64m to 58.42m Cutting down all unnecessary spendings Through out the years Profit percentage 12-15% Add-on services with packages Start from april Marketing strategy:- As per the product our hotel is offering,most of the facilities are delivered directly.to make it more successful we need to promote our product in market to increase market share.this can be done through various channels of advertising(travel agency,media advertising). As our target market is corporate and foreign clients so for this we need to tie up with prospective business to enhance the sale.hotel is in the growth level as per product life cycle,but due to recession the market share percentage has gone down.to come out of this,we are going to use the differentiationmarketing strategy.in this,the focus will be on different market segment with competitive price and product with quality service. Another reason is our target market is divided into small segmentations so,can easily increase our market share through these segmentations.our brand strategy is to provide high level of services and customer satisfaction with low rates and first objective is to increase the market share. The marketing mix strategy is based upon the two ps factors.we consider price and product.our aim is to provide different experience than other hotels and increase market share by establishing the brand value with in the customers. Markets Ansoffs Matrix Existing New Products Products 3.product development 1.Market Penetration Existing Markets 4.diversification 2. Market Development New The Ansoffs Matrix shows four different ways of marketing. It is basically a combination of four similar but different things. Existing Products and new products ,and, existing markets and new markets. In the case of the hotel ananda, we are going to follow the two methods that are Market Penetration and Market Development as shown in the figure above. We already have a product with us and we do not plan to create or add something new to our product line. Our plan is to enter further into the markets that we are already in. As explained earlier, we plan to increase our market share within the same market and try to reach the customers who fall in the same category but different profiles. The second plan is to create new markets with our existing product to offer the customers. In this case we have planned to create a new target market in the form of the domestic tourist which comes for purpose of leisure and holidaying. This is being done because according to the research that we have done in the beginning it shows us the scope of the domestic tourists. Another reason that supports this strategy is that we also have the right kind of product offering for this market. Budget:- Financial Report Percentage of Revenue (2008-2009): Hotels ananda Grand hyatt sheratons Vivanta(taj) Occupied Rooms Hotel 33,699 22,206 38,729 39,828 Occupancy percentage 55.4% 63.4% 66.7% 65.7% Rate per room $209.59 $220.09 $203 $186.59 Room Revenue 65.20% 66.8% 63.9% 55.7% F B Revenue 23.5% 20.8% 26.3% 31.4% Banquet conferences 6.6% 9.2% 2.0% 9.7% other 4% 2% 7% 3% Total 100% 100% 100% 100% Imp:- subject to further research Evaluation of marketing plan for ananda Himalayas:- Objective: Increasing customer satisfaction level from 6.2 7.5 Key Performance Indicator: Customer Satisfaction Surveys Frequency of Evaluation: Monthly Objective: Increasing Revenue from 500m 550.75m. Escalating profit from 45.64m 58.42m Key Performance Indicator: Revenue Report, Financial Audit Frequency of Evaluation: Annually Objective: Growing profit ratio 12.00% 15% Key Performance Indicator: Monthly Revenue reports, Cash flow Frequency of Evaluation: Monthly Note: (subject to further research) Contingency plan:- In the event that suggested marketing plan measures prove to be ineffective or below threshold following measures are suggestedency plan:- 1. PRICE+PROMOTION: Cruise liners+ vacations for students. 2. PRODUCT +PLACE : cant change the product services. 3. PROCESS+PEOPLE: Can stick to same old training methods) only to 10% of stock per store. 4. Cost cutting and cost management regards to budgeting and investment plans. The product offer: Ananda, Himalayas offers a comfortable and contemporary rooms with a beautiful view of landscape grounds.this hotel has 21,000 square feet spa(only one in India).all rooms are designed with a high level of comfort and as per the need of guests. Along with rooms this hotel offers a range of packages that includes scheduled aerobics,hiking trips in the foothills of Himalayas,meditation and yoga classes,wellness and treatment packages,cooking classes etc.this hotel has 75 deluxe rooms,5 suites and 3 villas.all rooms are equipped with all modern amenities. Pricing strategies:- Pricing needs to be decided as plays a very vital role in hotel growth.every hotel has a set target and goal,due to recession prices have come down. rate rationalization is the biggest change after recession. Penetrating pricing strategies: following this strategies would help ananda hotel to capture more portion of market share. In this strategy ananda hotel would be offering guests competitive rates with best standards of service which could be given in same class of hotel. Following penetrating pricing strategies would help ananda strengthening its position in market and establishing its brand name among customers. Penetrating pricing strategies would give elasticity to demand. Competition based pricing strategies: Keeping an close eye on every step of your competitor is very essential, specially pricing strategies. Price is the only factor which would play prime role in attracting customers. Competition based pricing basically means pricing according to your competitors and try giving better or something unique to them which would be our unique selling point of business. Competition based pricing will help ananda to fight competition and establish its market. Promotion:- Corporate and commercial rates Air-lines packages Corporate packages Group discounted rates Off-season special packages On-line deals Promotional spa packages Ananda place in tourism system:- Ananda is a hospitality service provider in destination. Destination is composed of different elements that together make up a destination mix. Basic components of destination mix are facilities, attraction, infrastructure, transportation and hospitality service provider commonly used as acronym FAITH (Weaver Lauton 2005). Ananda is an established name in hospitality service sector, just because of rescission it lost its market share and profit started declining. To revive from the situation of rescission ananda need to establish cordial relation with other component of Destination Mix. It has seen that hospitality service provider cant alone make tourist experience better of visiting place. The hospitality service provider needs to work in coordination with other component so that tourist can get better services and he is satisfied with hospitality given to him. For example:- Guest comes from united kinghdom to attend seminar or companys meeting when he would arrive airport first thing he would require would be transportation to hotel, after reaching hotel he would require facilities that would support his travel purpose. If guest would be getting all these facilities without hassle he would be a satisfied guest and repeat guest in future or guest commercially important person for hotel(CIP) for hotel who could give more business to hotel in near future. We would suggest ananda to apply push strategy. This strategy involves pushing the product through distribution channel to final consumer. Push strategy will induce distribution channel to put more effort for selling the hotels room and service as they would be having personal motive or interest that is profit or commission from hotel by doing so. Using push strategy will help ananda hotel to increase scope of capturing more market because by choosing distribution channel we could widen scope of advertisement and promotion of our products. For example hotel ananda could give lucrative offers to travel agent like 10% of room cost as commission in addition to their normal commission for booking. A push strategy provides an incentive for channel member to promote product to their customer or push product through distribution channel (Kotler, Bowen., Makens2006 pg 561). People:- Orientation Culture Change Internal marketing Process:- Process ananda hotel is using is based on technology and e-marketing. Physical evidence:- Brand image related to vision position. Environment:- The situation analysis that can be done for the hotel will include all the external factors which have an effect on the working of the hotel. These external factors can be studied by the help of PESTEL (political, economic, social, technological, environmental, legal) analysis and how these factors affect the working of the hotel. It is a strategic planning technique that provides a useful framework for analyzing the environmental pressures on a team or an organization. (Edmonstone, Havergal, 1999). Political Environment: this includes all the government policies, the laws in which the hotel has to deal and the pressure groups which affect the hotel performance. The Political instability such as tax rates and other matters like the policies and rules with which the hotel is concerned. The hotel has to be in the parameters of govt policies and have to follow all the rules and regulations. Economic Environment: This environment mainly deals with the money capacity of the consumer.this plays a vital role in deciding the promotion or downfall of the hotel business.The economic meltdowns lead to a downfall in the tourism sector, leading to a drop in the business of the hotel. The economy has started to improve and the international corporate travelers who form the major part of the target market of the hotel have once again started to come to the hotel. The economy will need some time to improve and this time can be utilized to make new marketing strategies which will attract more such travelers and suits their needs as well. Socio-Cultural Environment: It includes behaviors, perceptions, choices and the values of various individuals who constitute the society. This part includes both the employees and the society in which the hotel is working. The hotel needs to keep proper care of its employees and their needs in order to achieve high standards of work. The hotel also has some social responsibilities. The hotel can social events, the earnings of which can go for charity, it can also have an effective disposal system for garbage, water and gases which may help in maintaining a healthy environment for the society around it. Technological Environment: These factors act as the facilities in the hotels and are also the main aspects which help in the differentiation of one property to another. The ananda hotel has all the modern technologies being used forthe spas compared to other hotels. The hotel can always come up with some innovative ideas to place itself at a better position than its competitors. Natural Environment: The natural environment does not have much effect on the business of the hotel as anada,Himalayas situated in the beautiful landscape of Himalayas with natural and pollution free environment. This factor effects only when the marketers can use it for the promotion of the hotel. Legal Environment: This part includes the various rules and the policies that the hotel needs to follow in order to run the operations efficiently. These legal issues include the payment of taxes, giving proper remuneration to the staff, following of the legal government policies and others. Tax paid by tourists in India is the highest in the world, Indian hotels charge about 40% taxes compared to other Asian countries where it varies between 3% and 6%. (World travel and tourism council, 2010). Such factors as mentioned above shows the different legal requirements that are expected to be fulfilled by the hotel. Proposed Environmental Scanning System for anada,Himalayas hotel: Environmental Factor Source of Information Person Responsible Frequency Competitors Newspapers Staff/ Management Daily Guests Staff Daily Magazines Management Weekly Internet Staff/ Management Weekly Annual Reports Management Yearly Customers Customer feedback Staff Daily Staff Management Weekly Travel agents Management Monthly Regular guests Staff/ Management Monthly Internet Staff/ Management Weekly Economic Economic newsletters Management Weekly News papers Management Weekly Internet Management Weekly Average room rates Accountant/ Management Daily Balance sheets Accountant/ Management Yearly Internet Management Monthly Technologies Trade magazines Management/ Department heads Monthly Trade shows Accountant/ Management Yearly Internet Management Monthly Newspapers Management Weekly Television Management Daily The above mentioned three key areas need to be followed for the purpose of the environmental scanning. The hotel became one of the top rated hotels in the rishikesh, but due to the recession in late 2008 most of the business was lost. The above mentioned SWOT and PESTEL analysis, if followed properly, will help the business to reach high levels of business and market share. Service Concept/productivity:- Anada,Himalayas could get competitive advantage if, they properly plan and implement their supporting products. They must meet customers needs and expectation, to overbeat their competitors (Hertneneky, B,P.2006. p.g 281). In this critical stage of reviving from rescission, ananda hotel should not only concentrate on providing core product or basic product that would be food, shelter, and safety of guest. They should look upon providing augmented or supporting products, which are very important for delivering quality service and meeting expectation of guest. The augmented product includes accessibility, atmosphere, customer interaction with service organization, customers participation and customer interaction with each other (Kotler, Bowen., Makens2006 pg 307). Augmented product is important to be understood because it tells what is delivered and how is to be delivered. ananda hotel have to work seriously upon this service concept of augmented product because these product have huge impact on guest and will help to capture major portion of markets, by customer satisfaction which is key element in hospitality industry. Facilities we are providing are:- Wi-Fi internet access   ananda hotel can provide Wi-Fi anytime anywhere, whether in-room, by the pool or in other public areas sleep comfort   ananda hotel can provide ergonomically designed beds and a pillow menu with a wide range of comfort pillows. Business Centre   High speed internet access and board room style meeting rooms. Spa   21,000 square feet spa with all the required equipments. Pool Fitness Centre   ananda hotel is giving temperature controlled swimming pool for all seasons, state of the art gymnasium with personal trainers. Tailor-made food-ananda provides food as per the customer body type and famous for cooking without oil.food is inspired by ancient times and prepared with natural ingredients. Organisation:- The best part about anand,Himalayas is its staff as all staff is between the age of 21 to 35,customer oriented,friendly,well versed with the knowledge of therapies.they should have this kind of staff only as customer should feel at home and comfortable only than they will be able to enjoy the treatment. strategy:- Advertisement: it is one of the major promotional tools which can be used by hotel anada,Himalayas for promotion of their products and services. Advertisement could be one the very successful tool which can be used for increasing market share. If advertisement is well positioned and planned it could help to overcome competition and help to revive from recession (Jhon,L.2009.p.g 6). Various form of advertisement which is used for promoting its products and services could be: 1.Internet: This is one of the most widely used medium through which hotels can promote its product and services. It could be very effective in promoting products and services. 2.Printed Media: For example: magazine, journals and news papers. This is very useful because it would help promoting product among corporate clients and corporate employee. 3.Visual Media: For example: television, this is said to be very effective as it gives both visual and audio effect to guest. They can actually feel the product or services. 4.Sales promotion: They attract consumer attention and provide information that may lead the consumer to buy the product. Ananda can use sales promotion tool as to get quicker and stronger response from consumer. Various sales promotion tools which can be used could be: 5.Promotional letters to existing guests: ananda hotel can send promotional letter which includes lucrative discount offers, and various packages at discounted rates. This strategy would help ananda from recovering from recession and capturing more shares in market. Distributional Strategy: Distributional strategies which can be used by hotel ananda for capturing market share and overcome competitors could be:- 1.Trade Show: This could be very effective in distributing of products and service because trade shows are being attended by various travel agents and travel tour operator. This would help them to build cordial relation with them, in return of that we could business from them. 2.Exhibitions: these are very important in distribution of the hotels product and services as during exhibition hotel managers could get chance to interact with other hotel managers and managers of other companies to whom they could explain their product or service which could help in increasing sales revenue. 3.Airlines: magazines in airlines and airline companies could be important source for distribution of product and services of hotel. 4.Corporate Companies: Relation with corporate companies and advertisement in corporate magazine could help in promoting hotels product services.

Philosophy of Education Essay -- Philosophy of Teaching Educational Es

Philosophy of Education It is the supreme art of the teacher to awaken joy in creative expression and knowledge. -Albert Einstein Tell me, and I’ll forget. Show me, and I’ll remember. Involve me, and I’ll learn. -Marla Jones The two quotes that I have listed above can in essence describe my feelings on education and teaching. For me teaching is sharing a passion not only for learning, but also for the material you are teaching. My passion happens to be English, and to me that means allowing my students to read something and think about it. (What does it say? How do you feel about it? What does it mean?) Education is not only passing on factual information or simply stating what you as a teacher know, it is supplying the tools and information your students need as they need it, allowing them to make their own decisions and find their way to their own conclusions, not telling them what the end result is. The best way I have learned is from the questions that I answered, the questions that my teachers supplied the means to get to the answer, but allowed and sometimes required me to find the answer myself. This involved me in my own learning process, which made me appreciate what I learned all th e more, because I felt like I had achieved it, not because someone told me this is the answer. We learn best through experience. Teaching is about evolving your students and helping them when they need it. Teaching is about encouragement, reassurance, and supplying what your students to need to reach their goals. Learning is not something you can force, but you can instill a desire to learn. My desire to learn came from the experiences provided by my teachers. It is impossible for a students mind to grow i... ...d more complex sentence structure. Looking at their writings from beginning to send showed huge improvement and made me feel like I had helped guide them and provide them with information they needed. It was one of the most wonderful experiences I have ever had. I was able to implement things I had learned in my education classes and see them work. To me education is supplying what is needed to allow your students to grow and think, giving them opportunities that allow their involvement in what they are learning. Teaching is about experience and sharing whit your students your own passion for learning and your content. It is about instilling a desire and knowledge that allows them to reach for their dreams. To me teaching is about guidance, involvement, allowing creative thought, and awakening a passion for learning. As a teacher those are my goals.

From your understanding of Frankenstein Essay

This gives us the impression that Walton is far less judgemental of the creature and therefore offers a certain glimmer of hope for rejuvenation. It is clear to me also from the text that Mary Shelley has provided her readers with an implicit example of social inequality and therefore through events, offered a condemnation for such injustices. Arguably, Mary Shelley is in fact offering a criticism of humanity’s eagerness to judge and condemn on appearances, therefore the theme of good and evil is sub-categorised into that of appearance and reality. Mary Shelley suggests that society is blinded by a sense of prejudice and desire to judge first and foremost on appearances above all else. The monster is undoubtedly hideous in appearance. His own creator upon first looking upon his being feels that ‘No mortal could support the horror of that countenance. ‘ However, upon first encountering the Monster in chapter 10, the conflict between appearance and reality comes into play. We to,o judging upon his monstrous form, expect little more than attempts of communication, perhaps a series of inarticulate grunts. Instead, we are shocked with the creature’s ability to express himself and of his calm, dignified and biblically alluded eloquence. ‘Remember, that I am thy creature. I ought to be thy Adam, but rather I am rather the fallen angel. ‘ This eloquence is heightened by the contrasting way in which Viktor is seen to expresses himself. He, surprisingly, is unable to do more than splutter broken insults, in comparison to the harmonious, flowing and balanced way in which the creature has the ability to articulate. While the creature has the ability to articulate his desires and maintain self control, Victor merely insults the creature, which stands out as cowardice. Even more of a surprise is that we soon come to the realisation that the creature is, despite his hideous appearance, the most eloquent character within the novel. Therefore we are asked to question or own pre-judgements when presented with such eloquence. The Delacey family are portrayed to be compassionate and good human beings, they themselves being victims of prejudice. The creature admires them and grows to love them, describing them as ‘compassionate and good human beings’ It is ironic, that even the Delacey’s prove capable instigating the same type of prejudice towards the monster that they have faced themselves. Both have suffered at the hands of prejudice yet they cannot find a common ground because of the all too human failing to deal with what is alien in a society which is so focused on appearance. They reject the monster utterly, not by his actions, but judging upon his physical appearance. He is spurned upon his appearance in spite of his politeness, eloquence and good intentions. Indeed the monster recognises ‘a fatal prejudice clouds their eyes, and where they ought to see a feeling and kind friend, they behold only a detestable monster’ It is ironic that the only member of the family who has the ability to see clearly is the old man Delacey, who is physically blind. He reassures the monster’I and my family have been condemned, although innocent; judge therefore, if I do not feel your misfortunes. ‘ Shelley therefore offers us the consideration that whilst eyes allow us sight they also alarmingly blind us to reality. Therefore the idea of sight and blindness becomes blurred and it is questionable what use sight is to us when we are so utterly blinded by our prejudices that we cannot see clearly. We, as readers cannot help but feel a sense of pathos towards the monster at this point. We know his intentions were pure yet he was denied a sense of acceptance based solely upon his physical appearance. This is obviously a critique of prejudice within society and we are forced to recognise alarmingly that it is a crime that we ourselves are guilty of. Therefore, through the monsters spurn and rejection there is definitely a sense of morality to be obtained. This point is supported extensively by the further degradation of the monster through the progression of events. The novel relates the entire progression of how a pure creature can become corrupted by society. We gradually witness the monster falling further and further into a sense of resentment and bitterness as a direct result of the prejudices he has faced and the frustrations of his inability to fit in. He claims that ‘Evil thenceforth became my good. ‘ Whilst we detest and deplore his actions we witness we can recognise the reasoning behind the monsters evil. Through the monsters plight we are witnesses to the utter degeneration of what was once a ‘benevolent and compassionate being’ into what is essentially the ‘abhorred monster’ which Victor so often describes. We find ourselves identifying with his own universal and very human desire for acceptance which does not in fact render him ‘monstrous’ at all. There is a striking contradiction here between the verbal and the visual, a conflict between expectations and experiences. We are forced therefore to question our pre-set prejudices, our expectations and qualities assigned to the creature against the stereotypical monster figure we imagine. We come to realise that what we have defined as ‘Monstrous’ is our stereotypical analysis of anything which is essentially different from ourselves. We are shocked that we ourselves judge first and foremost on appearances. Mary Shelley has effectively provided us and therefore offered to us a critique of how society is blinded by prejudice. The story of Safie is yet another critique and portrayal of prejudices which exist within society, to women in particular. Safie, in contrast to Elizabeth has been set up as a paragon of female virtue. She breaks away from the patriarchal society to what she belongs and rebels against the ‘tyrannical mandate’ of her father. Against all odds she succeeds upon her sheer determination and will not to fall under the imposing darkness that men can be seen to impose upon women of all societies through their oppression. Safie is a definite portrayal of what a woman could be, and a demonstration of what a woman singularly can achieve if she uses her initiative and independence. Safie, like Elizabeth is subject to prejudice from her culture, this prejudice being emblemised by her father. Yet she is set up in opposition to Elizabeth, who ironically lives in a westernised society, where perhaps more equality is available to women. Elizabeth however is passive in contrast to Safie who has a ‘fiery spirit’ Safie, unlike Elizabeth is not set up as a possession, she is independent, and not reliant upon men, and therefore it is arguable that Safie.

Underage Drinking – Short Essay

Underage drinking, now more than ever, is a big problem us the US. In our society today, underage drinking is expressed as cool, or a way to have fun. Some causes of underage drinking are the media and peer pressure. There are also many negative effects of underage drinking such as health risks like alcohol poisoning. Media plays a big role in this risk. Just watching television you see commercials for beer or other alcoholic beverages. The media makes It look like fun all the time, and Like nothing bad can come from drinking.They make It very appealing to a teenager's ye. The commercials do not show you the man who lost everything to his alcoholism, or the guy who had one too many drinks and spent the night hugging the toilet. I feel that alcohol Industries are targeting youth and will do Just about anything to get business. Peer pressure also plays a big role In underage drinking. The most Important thing In the life of a teenager Is to â€Å"FLT In†. Teenagers are almost ex pected to drink before they are 21 these days. If they don't, they could easily be the outcast of their social circle and be made fun of.Most of the parents don't punish their underage hillier for drinking because they did the same things when they were in high school. This can lead to teens thinking that it is an acceptable lifestyle to live. There are many negative effects of underage drinking. Not only is it illegal, there are many risks that can come from underage drinking. If you start drinking at a young age, there is a better chance that you are going to get hooked and be come and alcoholic later on in life. Drinking too much or too soon can hurt others, get you in legal trouble, and damage your relationships.In conclusion, there are several causes and effects of underage drinking. Media and peer pressure are two of the main causes. Teenagers use media in their everyday lives. Television is one example of media that makes alcohol appealing to young people. Peer pressure is al so a cause of drinking under the age of 21 . The last thing a teenager wants is to be made fun of, and if that means they have to drinks few beers to keep that from happening then that's what they're going to do! There are also many negative effects of underage drinking such and alcoholism, and other health risks.Underage drinking is dangerous, not only for the drinker but also for society. Underage Drinking – Short Essay By allusions 1 Underage Drinking beer or other alcoholic beverages. The media makes it look like fun all the time, and like nothing bad can come from drinking. They make it very appealing to a teenager's that alcohol industries are targeting youth and will do Just about anything to get Peer pressure also plays a big role in underage drinking. The most important thing in the life of a teenager is to â€Å"fit in†. Teenagers are almost expected to drink thing a teenager wants is to be made fun of, and if that means they have to drink a